Inclusion & Diversity

You Belong Here!

At JCPenney, our commitment to inclusion and diversity means fostering a workplace where every associate feels valued, respected, and empowered to contribute their best. Every day, we strive to share our commitments and work with our customers and continue to educate, challenge, and inspire them to do the same in their local communities Together, we strive to make JCPenney a place where everyone is welcome to show up as their full, authentic selves - a place where everyone belongs.

Our Purpose

We are on mission to create an environment that puts associates at the center and connects them to our shared purpose of celebrating and serving the everyday needs of diverse, working American families.

I&D Champions

I&D Champions are a network of JCP associates who serve as culture ambassadors and advocates for inclusion & diversity in our field organizations.

DESIGN CHALLENGEs

Design challenges give full-time students an opportunity to showcase their creativity across our stores and online platforms. Students can also earn scholarship funds and receive dedicated mentorship.

CROWN Act

By advocating for the CROWN Act, JCPenney reaffirms its commitment to inclusion and respect for personal expression and continues to work toward a more inclusive future for all.

Hope & Wonder™

Hope & Wonder™ is JCPenney’s private label brand created in-house by a diverse group of designers that celebrates cultural observances throughout the year.

Non-Profit Partnerships

Our associates and members of Business Resource Teams are invited to partner with non-profit organizations of their choice, making a direct impact in the communities where they live and work.

Suppliers & Brands

Our connection to our customers is enhanced by having a diverse portfolio of suppliers and brands. We're committed to creating a well-rounded shopping experience with a wide range of products and price points that resonate with all customers.

Business Resource Teams (BRT)

Our enterprise-wide business resource teams provide a platform for connection, professional development and advocacy through workshops, networking events and more.