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Digital Marketing Specialist

Location: Plano, TX, United States -
Job ID: 1109484
Corporate Positions
eCommerce
Job Type: Full-Time
Date Updated: Jun 16, 2022

Digital Marketing Specialist

JCPenney is looking for a full-time Digital Marketing Specialist. This person would be responsible for working with our paid search agency to build, analyze, and optimize paid search campaigns across all engines and product categories.

Primary Responsibilities:
  • Work with agency and creative team to develop and implement text and display ads for various engines and campaigns.
  • Ensure campaigns are implemented and running properly, and that industry best practices are being followed.
  • Collaborate with site teams to optimize landing pages, ad text, and keywords to improve customer experience and performance
  • Dig into keywords and campaigns to uncover opportunities to increase revenue and/or reduce costs.
  • Work with marketing team and agency to build keywords and ads for new brand and product launches.
  • Share monthly marketing promotions with agency and ensure they are accurately reflected in ad copy.
  • Provide ad hoc reporting, analysis, and recommendations for improving digital campaigns.

Core Competencies & Accomplishments:
  • 0-2 years' experience working in Search Engines and Social Platforms
  • High level of accuracy and attention to detail
  • Ability to work in a fast-paced and deadline-driven environment
  • MUST love and be curious about data analytics and how that affects the bottom line
  • Passion for digging into digital campaigns to find issues and opportunities to improve performance
  • Understanding of Google Analytics, Adobe Analytics, and/or Doubleclick Search is a plus
  • Ability to compile, review and reconcile data for accuracy, completeness, and insights
  • Ability to perform assigned responsibilities with minimal supervision, adhering to deadlines and commitments
  • Bachelor's degree in engineering, business, MIS, economics or related field

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Digital Marketing Specialist
Location: Plano, TX, United States -
Job ID: 1109484

J.C. Penney Company Inc.
Plano, Texas

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