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Copywriter - Creative Advertising (Digital)

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Location: Plano, TX, United States -
Job ID: 1109472
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Jul 30, 2022

Copywriter - Creative Advertising (Digital)

The Copywriter (Digital) conceptualizes and communicates comprehensive, compelling copy that engages the customer and increases sales for jcp.com. Works with Creative leadership to critique, write and revise impactful promotional messaging and brand voice to be consistent with Company strategy. The position reports to the Associate Creative Director.

Primary Responsibilities:
  • Think strategically and creatively. Exhibit a strong understanding of marketing & SEO principles to create effective retail advertising copy. Experience working in a content management system and knowledge of responsive design components preferred.
  • Able to effectively tailor communication style and content to the audience by medium, from mobile site to SMS to email to social editorial to brand.
  • Understand and correctly apply rules of grammar and writing. Understands the nuances of brand voice and use them capably.
  • Use toolkits and copy formats to meet a wide range of promotional themes and applications.
  • Collaborate with creative team, from copywriters to art directors to photo art directors to project managers to creative leadership, as well as internal stakeholders.
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders.
  • Maintains compliance with government regulations and Company policy.

Core Competencies & Accomplishments:
  • Bachelor's Degree in Marketing or Advertising highly preferred.
  • Digital experience required.
  • 2-5 years copywriting experience required, preferably in a retail environment.
  • Innovative, strategic thinker with great communication and organization skills.
  • Consistently develop strong, compelling statements that ensure strategic marketing intent.
  • Proven ability to execute multiple projects with various stakeholders to ensure creative consistency and cohesion.
  • Adapt to changes in strategy with efficient and effective solutions.
  • Must be proficient in Photoshop and other MAC-based applications and design programs.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Copywriter - Creative Advertising (Digital)
Location: Plano, TX, United States -
Job ID: 1109472

J.C. Penney Company Inc.
Plano, Texas

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