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Copywriter (Remote)

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Location: Plano, TX, United States -
Job ID: 1109276
Corporate Positions
Job Type: Full-Time
Date Updated: Jun 14, 2022


The Copywriter will support and assist the eCommerce/Digital teams with work that aligns with the Company's online efforts, from product description to ongoing programmatic campaigns, initiatives, and brand launches.

Primary Responsibilities:
  • Optimize product copy across departments to drive online customer conversion
  • Apply copy style guide and existing type standards accurately and consistently, while maintaining compliance with government regulations and Company policies
  • Collaborate with direct manager, digital creative team, other teams and project management to ensure assignment goals are achieved with compelling, on-brand messaging
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders
  • Effectively tailor communication style and content to the audience, by medium
  • Think strategically and creatively. Exhibit an understanding of marketing principles to create effective retail advertising copy
  • Use data and insights and effectively apply them to creative executions that drive action on the part of
    our customers
  • Keep glossaries and databases updated.
  • Understand and correctly apply rules of grammar and writing. Recognize the nuances of brand voice and use them capably
  • Exemplify curiosity, eagerness, dedication, and personal accountability, with strong attention to detail
  • Proofreading English copy

Core Competencies & Accomplishments:
  • Bachelor's Degree in marketing, journalism, or advertising preferred
  • 3-5 years of copywriting experience required, preferably in a retail environment
  • Experience writing for email, print, social media, television, and radio
  • Ability to consistently develop strong, compelling work that ensures strategic marketing intent
  • Adapts to changes in strategy with efficient and effective solutions; flexible and comfortable working in a fast-paced environment
  • Must be proficient in Adobe Creative Suite, specifically InDesign and Photoshop

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Copywriter (Remote)
Location: Plano, TX, United States -
Job ID: 1109276

J.C. Penney Company Inc.
Plano, Texas

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