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Senior Copy Manager - Marketing

Location: Plano, TX, United States -
Job ID: 1109225
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: May 6, 2022

Senior Copy Manager - Marketing

JCPenney is seeking a conceptual and collaborative copywriter with an acute sense of detail to bring retail marketing strategies to life in digital, print, content stories, social, broadcast and more. Candidate's work will align to company objectives and copy voice, with the goal of increasing customer engagement. Candidate should have no fewer than eight years' copywriting experience, with demonstrated experience leading a team.

This position reports to a Creative Director in the JCPenney marketing department. In addition to their own workload, the Senior Creative Manager will manage a team of copywriters, manage their team's assignments and workload, provide development opportunities, assess talent and conduct performance reviews.

Primary Responsibilities:
  • Work with creative director and project management to understand objectives, strategy, budgets and schedules
  • Understand our customer and tailor messages that appeal to them
  • Implement language that resonates with our customer
  • Bring a range of copywriting experience to the company
  • Be able to work quickly and efficiently
  • Be a student of retail, offer insights on current retail landscape and competitor set
  • Understand and be able to act on research findings
  • Lead a small team of copywriters
  • Partner with the JCPenney in-house Spanish translation team
  • Other copywriting work as assigned

Core Competencies & Accomplishments:
  • Bachelor's degree, preferably in English, journalism or marketing
  • Eight or more years of copywriting-agency or in-house marketing experience preferred
  • Retail experience preferred
  • Some radio and television production experience required
  • Experience directing talent for television or radio
  • Demonstrated understanding of and curiosity about current and emerging media
  • Passion for creating compelling messages and rich storytelling
  • Ability to collaborate with creative team members, including other writers
  • Demonstrated understanding of company's business needs, and the ability to concept and deliver compelling solutions that align with overall creative strategy
  • Proven ability to listen and act on stakeholder feedback with creative solutions and a positive attitude
  • Proficiency in Adobe Creative Suite, Microsoft Word, Excel and Powerpoint required
  • Maturity and a can-do attitude
  • Embody a growth mindset
  • Enthusiasm and a willingness to work hard
  • Excellent time management and communication skills
  • Management experience

Note: Please submit a link to online portfolio with your application.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Senior Copy Manager - Marketing
Location: Plano, TX, United States -
Job ID: 1109225

J.C. Penney Company Inc.
Plano, Texas

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