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Marketing Senior Specialist, PR & Partnerships

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Location: Plano, TX, United States -
Job ID: 1108073
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 8, 2022

JCPenney is actively seeking an experienced PR & Partnerships Sr Specialist to support our consumer public relations marketing efforts. This role will be responsible for supporting the executionof brand focused PR & partnership campaigns and activations. This multifaceted position will focus on increasing brand consideration and other key business objectives by engaging consumers through traditional and experiential PR tactics. The ideal candidate is outgoing, innovative and has a deep understanding of fashion and entertainment media. This position also requires strong organizational and planning skills and a passion for the success of the JCPenney brand.

The Marketing Sr Specialist, PR & Partnerships will report to the Sr. Manager, PR & Partnerships. They will interface with various teams including, Corporate Communications, Social Media, Creative, Promotions & Planning, Media Buying, Digital Marketing, Legal and Store Operations.

Primary Responsibilities: 

  • Execute strategic PR plans - identify opportunities, best-practices, tools and trends
  • Collaborate with cross-functional partners and external agencies to plan and execute PR activations and campaigns to support business, brand and media KPI’s
  • Meet success metrics for assigned PR initiative and achieve appropriate business objectives, using results to influence future activities
  • In partnership with leadership, participate in talent procurement, management of talent engagement and assets, and integration in campaigns
  • Assist with the management of PR agencies, supervising and directing their approach while overseeing progress and performance
  • Support  brand launches and PR campaigns for key time periods including back to school & holiday
  • Project management, including the production of events and budget tracking
  • Edit brand messaging and talent/partner talking points
  • Innovate and implement turnkey cause marketing initiatives within brand campaigns
  • Develop briefs and asset requests to internal creative and agency partners
  • Stay abreast of relevant industry news, partnerships and opportunities

Core Competencies:

  • Bachelor’s degree in Public Relations, Marketing or related field
  • 3-5 years of experience in public relations & celebrity partnership management for a retailer
  • Agency background/or client media experience preferred
  • Excellent written and verbal communication skills
  • Strong PR campaign & project management experience
  • Understanding of partnership contracts, terms and agreements
  • Event production experience and familiarity of cause marketing programs preferred
  • Strategic thinker with ability to conceptualize and build integrated, cross-functional marketing/PR plans
  • Self-motivated and adaptive to change with the ability to multitask in an ambiguous, fast-paced environment
  • Ability to present work confidently to both colleagues and various levels of management
  • Excellent relationship building skills and ability to earn trust of multiple groups and teams
  • Team player with a positive and motivating attitude.
  • Some travel required

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney: 

JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 60,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on FacebookInstagram, and Twitter. 

For more opportunities to join our team please visit our careers page. 

Job Title: Marketing Senior Specialist, PR & Partnerships
Location: Plano, TX, United States -
Job ID: 1108073

J.C. Penney Company Inc.
Plano, Texas

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