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Marketing Strategy & Insights Analyst

Location: Plano, TX, United States -
Job ID: 1107968
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 25, 2021

The Market Strategy & Insights Analyst is responsible for collecting and interpreting data, formulating reports, and making recommendations based upon the research findings. This position also measures the effectiveness of marketing programs and strategies while ensuring that marketing research supports the strategic objective of JCPenney.  This role will actively collaborate with cross-functional partners in Marketing, Merchandising, Planning, Stores, Digital Merchandising, and Digital Operations to optimize processes and deliver engaging offers and events that will drive sales and corporate initiatives across the enterprise.

Primary Responsibilities:

  • Collect, review and interpret data from a variety of primary and secondary sources
  • Translate analysis into actionable and detailed reports, thus delivering research driven recommendations and strategic guidance
  • Improve the effectiveness of marketing efforts through careful measurement of key metrics; including, but not limited to, Sales, Margin, Redemption %, MROI, etc.
  • Monitor and report on trends in consumer and business financial preferences
  • Work cross functionally with Marketing, Digital, Planning, Merchandising and our teams in Bangalore
  • Learns by leveraging experience and past analysis to draw research conclusions

Skills and Qualifications:

  • Strong Initiative/Drive, problem solving, communication skills required
  • Proficiency in some of the listed technologies (Database technologies – some of them, Analytics tools aka SAS, R, Python etc. Reporting – tableau etc.).
  • Experience in packaging and presenting analytical outputs
  • Skilled in translating business questions into analytical requirements
  • Bachelors Degree
  • Communicates with clarity and confidence
  • Manages a variety of projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney: 

JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 60,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on FacebookInstagram, and Twitter. 

For more opportunities to join our team please visit our careers page. 

Job Title: Marketing Strategy & Insights Analyst
Location: Plano, TX, United States -
Job ID: 1107968

J.C. Penney Company Inc.
Plano, Texas

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