The Sr Specialist, Social Media Influencer - Beauty will promote JCPenney’s brands, products and services via influencer management. They will be an expert in executing the influencer strategy and performs the tactical and oversight functions related to planning, coordinating, proofing and executing all influencer related marketing for the given area of assignment. Position reports to the Sr. Manager Social.
- Implement JCPenney’s influencer strategy with clear objective, goals and KPI’s which may vary by channel/platform.
- Support all channels for the brand and influencer strategy.
- Define strategic deployment of influencer customer care monitoring, tools and personnel. Manage timely brand messaging to educate and inform care agents on relevant topics.
- Execute new community activation opportunities to build engagement and grow user generated content and followers.
- Work closely with Content Team to influence the creation of content, push innovative boundaries and test new and emerging opportunities (ie Live streams, TikTok, Preimeres, You Tube)
- Establish and maintain voice, tone, personality and curation of content to drive growth and engagement across all platforms.
- Manage influencer content calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals.
- Collaborate with other teams to develop approval/feedback processes and maintain voice in alignment with priorities and goals.
- Work with Content team on ongoing franchises like JCP Live to develop and execute owned content on our channels.
- Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep JCPenney top of mind.
- Work with Performance Media Team to ensure organic and paid social are coordinated for maximum impact of customer funnel. Note: this role will not own paid media budgets
- Partner with social media team to align on campaign programs and leverage relevant creator content for JCPenney owned social channels.
- Advise and manage test and learn opportunities with an eye on constant innovation for relevance in the space.
- Provide audience and performance insights through owned channels to impact future content-planning.
Core Competencies & Accomplishments:
- Bachelor’s degree in Marketing or related field
- 3-5 years of experience in paid social or digital marketing.
- Agency background/or client media experience preferred; prior Beauty experience preferred
- Excellent understanding of social platforms and influencer market, content performance, audiences, paid tactics and digital trend and technology
- Comfortable navigating strategic, creative and analytical responsibilities.
- Comprehends both direct and brand marketing principles and strategies.
- Entrepreneurial, innovative, self-starter, energetic and agile
- Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
- Strong multi-task capabilities with ability to juggle multiple projects and requests. High attention to detail.
- Familiarity with the following applications is a plus: Opal, Curalate, Sprinklr, Adobe Analytics, Google Analytics, Smartsheet.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 60,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.
For more opportunities to join our team please visit our careers page.
Job Title: Social Media Influencer Senior Specialist - Beauty
Location: Plano, TX, United States -
Job ID: 1107946
J.C. Penney Company Inc.