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Consumer Insights Specialist

Location: Plano, TX, United States -
Job ID: 1107052
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Sep 16, 2021

 Consumer Insights Specialist

The Consumer Insights Specialist supports the primary research team by performing research and project management tasks necessary to plan, execute and report research. Insights produced by this team inform business decisions in Product Development, Merchandising, Marketing and beyond, including decisions by senior executive leaders.

Primary Responsibilities:

  • Assists with quantitative and qualitative primary research studies from start-to-finish (including project scoping, fostering research vendor relationships and project management) and presents results internally
  • Quickly identifies any issues/problems and escalates them appropriately to execute plan to resolve
  • Analyzes primary research results to foster insights and strategic guidance
  • Learns by leveraging experience and past analysis to draw research conclusionsâ€<
  • Identifies and synthesizes information and data (with an emphasis on competitive and shopper insights) from a variety of secondary sources (e.g., publications, subscriptions, Internet)

Core Competencies & Accomplishments:

  • BS/BA degree in marketing, business administration, behavioral/social sciences, theory of consumer behavior, psychology, research methodology or a quantitative discipline. MBA/MS a plus
  • 1-3 years of experience in Market Research; previous work experience within retail industry, apparel industry or strategy consulting
  • Displays a general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions
  • Communicates with clarity and confidence
  • Manages a variety of projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney: 

JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company’s flagship store, jcp.com. JCPenney is one of the nation’s largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 60,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on FacebookInstagram, and Twitter. 

For more opportunities to join our team please visit our careers page.  

Job Title: Consumer Insights Specialist
Location: Plano, TX, United States -
Job ID: 1107052

J.C. Penney Company Inc.
Plano, Texas

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