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Digital Manager - Ecommerce Analytics

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Location: Plano, TX, United States -
Job ID: 1101264
Corporate Positions
Job Type: Full-Time
Date Updated: Apr 15, 2021

Digital Manager - Ecommerce Analytics

The Digital Analytics team is responsible for helping the ecommerce organization make data-driven business decisions. The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of  site performance while providing actionable insights to drive future strategy across online merchandising, web product management and desktop and mobile shopping experience.

The Digital Manager of Ecommerce Analytics is responsible for using multiple business intelligence systems to support digital merchandising, homepage, and ecommerce operations teams mine data and make conclusions on key performance indicators.  S/he will contribute to the company’s broader vision to move to a customer-centric approach to ecommerce retailing.  S/he will be responsible for evolving high-level strategic direction into actions.  The ideal candidate is a subject matter expert of funnel analytics and customer journey mapping.  S/he is comfortable with ambiguity and able to provide insightful and actionable recommendations that change the business. S/he is able to manage ad-hoc analysis requests, generate insights by diving deeper into data, communicate the findings to the organization and influence various stakeholders and leadership.

Primary Responsibilities:

  • Utilize Adobe Analytics, Tableau, Google Analytics, Google Trends, Quantum Metrics
  • Provide insights and actionable recommendations that drive site experience and increase revenue & other KPI’s (CVR, UPT, AOV)
  • Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide them reporting and analytics support
  • Deliver powerful, proactive insights to drive our business. Be a good story-teller and proponent of data oriented decision making

Core Competencies & Accomplishments:

  • High degree intellectual curiosity, ability to learn and apply new concepts & technologies in a wide variety of analytic, marketing, and customer-centric disciplines
  • Balance of business and technology acumen, including ability to articulate high-level technical solutions to business problems and to tie your solutions to program success criteria
  • In-depth understanding of common web/e-commerce metrics and definitions
  • In-depth understanding of the typical use cases of Digital Marketing implementations (CMS, Analytics, Personalization, Ecommerce, DAM, Mobile strategies etc.)

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Digital Manager - Ecommerce Analytics
Location: Plano, TX, United States -
Job ID: 1101264

J.C. Penney Company Inc.
Plano, Texas

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