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Marketing Project Specialist - Circular Printed & Digital Ads

Location: Plano, TX, United States -
Job ID: 1092821
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 20, 2021

Marketing Project Specialist - Circular Printed & Digital Ads

The Marketing Project Specialist is responsible for supporting the company’s strategic initiatives through our traditional channels (newspaper circular printed and digital ads) and works to ensure that messaging is relevant and accurate. Supports coordination between Creative Advertising, Product Marketing and outside partners to provide direction and follow-up to achieve the best results of the print/digital execution workflow. Position reports to the Marketing Director.

Primary Responsibilities:

  • Works with the Marketing Directors/Marketing Managers as liaison to coordinate promotional initiatives with the merchants and maintains a close working relationship with Product Marketing Managers to develop and coordinate promotional content.
  • Collaborates with external partners in the development of projects and programs.
  • Provides direction to marketing and creative teams in regard to intention, theme and overall event statements.
  • Monitors thumbnail content during each step of the Marketing process: audit, creative kickoff, stakeholder reviews, final review, blue line review.
  • Assists in weekly ad audit activities, works to resolve issues, ensures cohesive merchandise statements, and further challenges content.
  • Partners with product marketing, creative and production teams to create the weekly ad marketing schedule and ensure deadlines are met.

Core Competencies & Accomplishments:

  • Bachelor’s degree in Marketing or related field. 
  • 2 years proven project coordination experience in merchandising, marketing, advertising, and communications or related field.
  • Creative knowledge and sufficient background in layout development.
  • Excellent attention to detail and strong visualization skills.
  • Motivated quick learner, self-starter with a strong sense of urgency, high skill level of organization, creativity, proficient in multi-tasking numerous projects.
  • Prominent negotiation skills with the merchant organization, creative, planning, and promotions teams.
  • Aptitude to see the big picture, providing innovative ideas yet focusing on the details.
  • Knowledge of JCPenney stores and merchandising preferred.
  • Must be proficient in Excel and PowerPoint.  Familiarity with Adobe Creative Suite software is a plus: In Design, Photoshop, and Illustrator for a Mac operating system.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Project Specialist - Circular Printed & Digital Ads
Location: Plano, TX, United States -
Job ID: 1092821

J.C. Penney Company Inc.
Plano, Texas

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