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Owned Media Strategy Senior Specialist - Marketing

Location: Plano, TX, United States -
Job ID: 1092596
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 4, 2021

Owned Media Strategy Senior Specialist - Marketing

The Strategy Sr. Specialist will support the Sr. Manager to help facilitate and traffic the day to day execution of the overall owned media marketing plan. This individual will assist in cross channel strategy and communicate with internal and external marketing partners to ensure all aspects of the strategy are being executed efficiently and on time.  Additionally, this individual maintains a current understanding of email, sms & app marketing best practices and applies them to the execution of our campaigns.

Primary Responsibilities:

  • Partner with Product Marketing and Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels
  • Review/approve email briefs prior to kick-off
  • Lead creative kick off and audit of email campaigns
  • Review and approve email subject lines and app messages
  • Lead personalization efforts including tracking of project
  • Own relationship with App Vendor Urban airship and internal App Development team
  • Project mange special projects supporting our Brand Defining Store and business priorities
  • Support Sr. Manager in maintaining relationships with Rewards, Sephora, Optical, Kidzone, and Portrait

Core Competencies & Accomplishments:

  • Bachelor’s degree required.
  • 2-4 years’ experience in marketing; retail marketing setting preferred.
  • Ability to plan digital strategies and convert in to actionable campaigns.
  • Passionate about digital marketing and understands email/app/sms marketing concepts.
  • Strong communication skills; both oral and written.
  • Ability to manage projects.
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
  • Strong attention to detail and accuracy. 
  • Proactive, energetic, inquiring and investigative mind.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Owned Media Strategy Senior Specialist - Marketing
Location: Plano, TX, United States -
Job ID: 1092596

J.C. Penney Company Inc.
Plano, Texas

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