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Project Senior Specialist - Marketing Analytics

Location: Plano, TX, United States -
Job ID: 1092586
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 4, 2021

Project Senior Specialist - Marketing Analytics

The Senior Specialist, Marketing Analytics will support and assist Sr. Manager and Vice President with day-to-day analysis of how JCPenney customers interact with marketing campaigns across channels. Insights produced by this person will inform strategy decisions across Marketing and Marketing Effectiveness.

Primary Responsibilities:

  • Perform deep dive analysis on customer data, marketing performance and overall business performance to generate insights that would inform marketing strategy
  • Conduct day-to-day analysis for marketing initiatives across multiple channels
  • Translate client needs and requirements into specific data, analysis, and reports
  • Build, run and automate data queries, analysis and reports
  • Address ad-hoc analytics questions and requests across marketing and ecommerce teams
  • Assist with defining customer segments to power marketing campaigns
  • Proactively seek help from JCP teammates to accelerate skill development, business understanding and overall goal achievement

Core Competencies & Accomplishments:

  • 2-5 years’ experience in Marketing Analytics
  • Past experience with machine learning techniques: Clustering, Regression, Decision forests, k-means
  • Ability to combine, cleanse and harmonize data for descriptive and predictive analytics
  • Hands on experience with data modeling, data manipulation, and data warehousing techniques
  • Experience in programming languages used in data science (SQL, R, Python, SAS, Spark, Hive)
  • Bachelor’s degree in Business Analytics, Marketing, Management Information Systems, or related field
  • Retail experience is a plus

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Project Senior Specialist - Marketing Analytics
Location: Plano, TX, United States -
Job ID: 1092586

J.C. Penney Company Inc.
Plano, Texas

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