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Product Marketing Specialist

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Location: Plano, TX, United States -
Job ID: 1092549
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Jan 21, 2021

Product Marketing Specialist

The Product Marketing Specialist is responsible for supporting the Divisional Marketing Manager by providing coordination support and is a key point of contact for the MAT (Merchant Teams)/Buying, Creative and eCommerce teams. The Product Marketing Specialist performs tactical functions related to planning, coordinating, proofing and executing all product related marketing for the given area of assignment.  This position is a flex position participating across product categories supporting multiple product lines, brands and categories.  Position reports to Sr. Marketing Manager.

Primary Responsibilities:

  • Manages sample process from concept through execution to support all print, digital and broadcast needs. Works directly with the marketing, merchant, copy, sample and styling team to organize, tag and process samples to be shipped out for photography; ensures all data is complete and accurate for marketing/advertising photography production.
  • Supports the preparation and proofing of marketing plans, materials, data, and recaps for weekly advertising projects. Responsible for tracking all marketing records from project start to completion of project.
  • Builds, submits and updates information for the content management system.
  • Responsible for creating, maintaining and providing recaps of advertising, pricing and promotional activity throughout the year to support future business planning.
  • Monitors competitive activity and pricing. Reviews analysis findings with Sr. Specialist or Marketing Manager.
  • Serves a point a contact for the marketing team and interacts and communicates daily with cross-functional team members.
  • Collects and distributes final marketing material to Merchant Teams each week.

Core Competencies & Accomplishments:

  • Bachelor’s degree with an emphasis in Marketing or Retail Merchandising and one or more of the following:  advanced degree, retail internship(s) or 1-2 years marketing or merchandise experience.
  • Demonstrate strong organizational skills, attention to detail and ability to multi-task and meet tight deadlines.
  • Good communication skills with the ability to build strong relationships cross functionally without direct reporting responsibility.
  • Self-starter who takes initiative.  Flexible with change.
  • Excellent written and oral communication skills.
  • Proficiency in MS software (Word, Excel, PowerPoint, and Outlook) and other standard office equipment for recording, storing, analyzing, retrieving, and presenting information.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Product Marketing Specialist
Location: Plano, TX, United States -
Job ID: 1092549

J.C. Penney Company Inc.
Plano, Texas

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