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Digital Marketing Senior Specialist

Location: Plano, TX, United States -
Job ID: 1092548
Corporate Positions
eCommerce
Job Type: Full-Time
Date Updated: Jan 15, 2021

Digital Marketing Senior Specialist

The Sr. Specialist Digital Media will support and assist Director and Sr. Manager with day-to-day managing of Digital Display and Paid Social marketing campaigns.  This person would be responsible for working with our lead media agency to build, analyze, and optimize Digital Display and Paid Social campaigns across the entire JCPenney business

Primary Responsibilities:

  • Supports the strategic development, implementation and stewardship of digital media plans and the
    corresponding media investments
  • Provides inputs for development of all associated media creative
  • Serve as point of contact with external agencies for specific campaigns
  • Research and be knowledgeable of trends in the media marketplace, and impact to JCP
  • Address ad-hoc media questions and/or requests for all departments/divisions 
  • Assist Analytics team in managing metadata and tagging
  • Ensure campaigns are implemented, tracked correctly and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs
  • Create, deploy, and optimize audiences for various digital marketing channels and campaigns
  • Manage and optimize budgets for a variety of digital channels based on campaign objectives and results
  • Provide ad hoc reporting, analysis, and recommendations for improving digital campaigns

Core Competencies & Accomplishments:

  • 2-3 years of relevant experience
  • High level of accuracy and attention to detail
  • Ability to work in a fast-paced and deadline-driven environment
  • MUST love and be curious about data analytics and how that affects the bottom line
  • Understanding of Facebook Ads Manager, Google Analytics, and/or Adobe Analytics and the ability to quickly learn new digital marketing analytics platforms. Understanding of Google Campaign Manager is a plus.
  • Ability to compile, review and reconcile data for accuracy, completeness, and insights
  • Ability to perform assigned responsibilities with minimal supervision, adhering to deadlines and commitments
  • Bachelor's degree in marketing, business, advertising or related field

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Digital Marketing Senior Specialist
Location: Plano, TX, United States -
Job ID: 1092548

J.C. Penney Company Inc.
Plano, Texas

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