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Bilingual Marketing Specialist - Brand & Content Strategy

Location: Plano, TX, United States -
Job ID: 1092528
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Jan 15, 2021

Bilingual Marketing Specialist - Brand & Content Strategy

The Bilingual Marketing Specialist - Brand & Content Strategy will support and assist the Marketing Manager with day-to-day development and implementation of marketing communications project, programs, and activities which support the JCPenney Puerto Rico market and Hispanic marketing efforts

Primary Responsibilities:

  • Supports the execution of integrated marketing plans and serves as a liaison on behalf of the Brand & Content Strategy team for internal partners and agencies
  • Briefs Puerto Rico agency and localized execution to be culturally relevant and manages the all-inclusive marketing budget
  • Strategizes on seasonal initiatives with agency partners and determines how to best align with overall company efforts
  • Provides feedback and strategic recommendations for Hispanic executions. Ensures Spanish language is used correctly, and copy is consistent across channels.
  • Updates the server for a clear, historical record of final creative TV, radio, and other activations

Core Competencies & Accomplishments:

  • 2+ years of progressively responsible business experience in either an account service role, marketing/creative service role, retail experience is a plus
  • Fluent in Spanish language and understands the cultural nuances of communities
  • Creative thinking, problem solver with a growth mindset
  • Attention to detail with emphasis on ensuring work is accurate and on strategy
  • Proven ability to collaborate and express a point of view with cross-functional team members
  • Bachelor’s degree with an emphasis in Marketing or related field

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Bilingual Marketing Specialist - Brand & Content Strategy
Location: Plano, TX, United States -
Job ID: 1092528

J.C. Penney Company Inc.
Plano, Texas

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