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Site Optimization / A/B Testing Analyst 2

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Location: Plano, TX, United States -
Job ID: 1090682
Date Updated: Dec 9, 2020

Site Optimization / A/B Testing Analyst 2

The candidate will work closely with cross-functional teams in an Agile environment to execute A/B tests and personalization campaigns for different projects and major initiatives across JCPenney’s digital eco-system. This role will focus on personalization campaign launches, and A/B test planning, requirements formulation for development, and launching and monitoring of tests, all with the goal of ensuring a high degree of data accuracy that will in turn translate into actionable insights and optimizations to improve business KPIs and the customer experience.

Primary Responsibilities:

  • Work with stakeholders to understand business needs and develop viable solutions focused on positively impacting site conversion and business KPIs through A/B testing and personalization campaigns
  • Drive end-to-end implementation of A/B testing and personalization across devices, channels and site pages
  • Collaborate with product, business, and engineering stakeholders to gather test requirements, validate hypotheses, identify success metrics, and determine feasibility of A/B testing implementation
  • Serve as subject matter expert on personalization with an understanding of how machine learning, data science and technology are leveraged to deliver personalized shopping experiences across digital channels
  • Generate strong testable hypothesis as it relates to customer acquisition/retention, user experience, and product features
  • Ensure test integrity is maintained by providing A/B testing subject-matter expertise that is predicated on sound best practices and analytical rigor
  • Formulate, communicate and present clear and concise test results and insights to stakeholders and the larger organization
  • Champion a test-and-learn culture that rapidly tests, measures and iterates

Core Competencies & Accomplishments:

  • 3+ years of experience in A/B testing and multivariate testing, preferably in an ecommerce environment
  • 3+ years of experience working on personalization strategies that leverage ML/AI models to improve product recommendation and personalization algorithms focused on target profiling, segmentation, ranking, and audience building
  • Must have proven experience in hypothesis generation, identification of KPIs, and statistical analysis of test results
  • Experience with leading testing platforms (Adobe Test and Target preferred; Monetate, SiteSpect, Oracle Maxymiser, Optimizely).
  • Proven track record of strong verbal/written communication and presentation skills, including an ability to effectively communicate with both business and technical teams
  • Experience with content management systems and good understanding of content optimization techniques across digital channels
  • Bachelor’s degree in Statistics, Information Systems, Marketing, or equivalent experience/training
  • Proven ability to handle multiple responsibilities/projects concurrently on strict deadlines, with minimal supervision or direction
  • Strong analytical and problem-solving capabilities
  • Ability to work collaboratively in a team environment.
  • Comfortable working in a fast-paced environment.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide.  We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.  On-site campus amenities include health clinic, daycare and preschool, full cafeteria service, a fitness center, and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Site Optimization / A/B Testing Analyst 2
Location: Plano, TX, United States -
Job ID: 1090682

J.C. Penney Company Inc.
Plano, Texas

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