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Marketing Project Specialist - Brand & Content Strategy

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Location: Plano, TX, United States -
Job ID: 1089122
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Sep 25, 2020

Marketing Project Specialist - Brand & Content Strategy

The Marketing Specialist – Brand & Content Strategy supports the development and implementation of marketing communications projects, programs and activities, which support the achievement of sales and profit objectives of the company’s Enterprise Brand.  Position reports to Marketing Director.

Primary Responsibilities:

  • Supports the implementation of integrated marketing plans across various channels
  • Manages the development and execution of broadcast spots, inclusive of TV and Radio
  • Supports the marketing team and works collaboratively as a liaison for internal partners to ensure consistency across campaigns
  • Manages all elements of assigned projects and programs to ensure exemplary execution and project implementation and adheres to project scheduling and meeting of due dates
  • Supports inputs into the TV/Radio messaging rotation recap documents
  • Assists with preproduction tasks like communication of merchandise reviews, coordination of integration meetings, and routing legal reviews of scripts and taglines

Core Competencies & Accomplishments:

  • Bachelor’s degree with an emphasis in Marketing or related field.
  • 3-4 years of progressively responsible business experience in either an account services role, marketing/creative services role from a large brand
  • Strong understanding of the creative development and production process with the ability to communicate and work effectively with creative team members, marketing and legal
  • Strong project management skills with the ability juggle multiple communication pieces quickly and efficiently
  • Strong attention to detail with emphasis on ensuring work is accurate and on strategy
  • Proven ability to collaborate and express a point of view with cross-functional team members

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide.  We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.  On-site campus amenities include health clinic, daycare and preschool, full cafeteria service, a fitness center, and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Project Specialist - Brand & Content Strategy
Location: Plano, TX, United States -
Job ID: 1089122

J.C. Penney Company Inc.
Plano, Texas

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