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Marketing Manager - Brand & Content Strategy

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Location: Plano, TX, United States -
Job ID: 1089129
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Sep 25, 2020

Marketing Manager - Brand & Content Strategy

The Marketing Manager – Brand & Content Strategy drives the development, implementation and analysis of Marketing projects, programs, strategies and activities which support achievement of sales and profit objectives of the brands; provides counsel and assistance on related matters and ensures the effective communication of programs.

Primary Responsibilities:

  • Manages the development and implementation of integrated marketing plans across the brands.
  • Establishes or assists in establishing marketing strategy, prepares the creative briefs, communication & messaging of campaigns to ensure consistency.
  • Manages all elements of assigned projects and programs to ensure exemplary execution and project implementation, scheduling and meeting of due dates.
  • Evaluates or ensures the evaluation of programs and activities for the most efficient utilization of cross-functional resources.
  • Counsels associates at senior management levels on the development, implementation, operation and analyses of programs. When appropriate, disseminates new techniques, and approaches to Company management.
  • Monitors the results of programs as assigned.
  • Recommends continuation, revision or elimination of programs to ensure program effectiveness.
  • Manages the design and development of effective communication vehicles for programs.

Core Competencies & Accomplishments:

  • 5-7 years of progressively responsible business experience is required
  • Demonstrated experience in managing people and/or project management is a prerequisite, as is experience in working with senior management of a large organization.
  • Bachelor’s degree with an emphasis in Marketing preferred.
  • Proven ability to interface effectively and comfortably with Associates at all levels of the organization utilizing project management ability and the aptitude to work with and negotiate with other departments.
  • Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide.  We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.  On-site campus amenities include health clinic, daycare and preschool, full cafeteria service, a fitness center, and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Manager - Brand & Content Strategy
Location: Plano, TX, United States -
Job ID: 1089129

J.C. Penney Company Inc.
Plano, Texas

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