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Director - Digital Merchandising

Location: Plano, TX, United States -
Job ID: 1088896
Corporate Positions
eCommerce
Job Type: Full-Time
Date Updated: Aug 20, 2020

Director - Digital Merchandising

The Director – Digital Merchandising will report to the VP of Ecommerce Operations. The Digital Merchant will drive the digital customer journey through external marketing strategies and internal site execution. Primary responsibility will drive ecommerce sales and margin by optimizing merchandise strategies online with enhanced user experiences, site content, and PDP accuracy. Optimizes revenue across eCommerce business by utilizing fact-based recommendations to influence and impact site experience, marketing, pricing, taxonomy, assortment, inventory investment and other drivers. Facilitates alignment of merchandising and .com team on priorities and actions including time and action for changes and potential impacts. Is the CEO of their 00M digital business with P&L accountability.

Primary Responsibilities:

  • Identifies best in class retailers and does market benchmarking on site experience, taxonomy, assortment and other business drivers
  • Suggests new and innovative experience and product ideas to drive revenue
  • Alignment and timely communication of changes and potential impacts between .com and all other members of the cross functional business unit (BU) including merchandise, marketing, inventory management, planning & allocation, and site experience team
  • Drives customer journey through flawless site execution?, influence marketing strategies with divisional journey analysis?, drives divisional/category sales through new user experiences?, implements digital linking strategy?, analyzes site metric analysis?, improvement product pages, implements divisional SEO and Taxonomy? strategies, and conceives of and performs competitive analysis.
  • Defines customer journey for external paid and unpaid marketing channels, influence marketing timing, content at the divisional level. ?Ensure ability to properly execute customer journey? and drives paid marketing modifications.
  • Leads online category prioritization? and work on marketing planning?, brand matrix and brand planning ?
  • Item Set Up —features, benefits, attributes supporting taxonomy. 
  • Reviews in-stock, inventory position for marketing? and merchandising recommendations, performs buy quantification analysis and confirms pricing strategy.
  • Leads Business Review preparation, analysis, and improvements Daily, Weekly, Monthly, etc.?
  • Identify risks/opportunities by category? for division and business.
  • Participates in open to buy decisions and makes recommendations for inventory investments.
  • Regularly publishes set information on site performance to include sales and profit of vendors, site metrics, search investment and other metrics determined to be critical to revenue generation and optimization

Core Competencies & Accomplishments:

  • 10+ years’ experience in Retail eCommerce
  • Bachelor’s degree
  • Strong vision for customer journey and experience
  • Strong influencer and communicator; creative problem solver
  • Strong merchandising skills/knowledge
  • Critical thinking skills, courageous,
  • Results oriented with strong leadership and collaboration skills
  • Ability to build trust and drive change.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide.  We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.  On-site campus amenities include health clinic, daycare and preschool, full cafeteria service, a fitness center, and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Director - Digital Merchandising
Location: Plano, TX, United States -
Job ID: 1088896

J.C. Penney Company Inc.
Plano, Texas

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