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Senior Copywriter, Broadcast

Location: Plano, TX, United States -
Job ID: 1086927
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Feb 7, 2020

Senior Copywriter, Broadcast

The Senior Copywriter, Broadcast will support and assist the Sr. Creative Manager in creating messaging that engage and inspire action in our customers. JCPenney is seeking a creative, collaborative broadcast copywriter with an acute sense of detail to bring retail marketing strategies to life in radio, television and store announcements. Candidate will deliver scripts that align to company objectives and copy voice, while increasing reach to our customers. Candidate should have no fewer than five years’ experience in broadcast, specifically.

Assignments will include—but not be limited to—executing scripts and managing versions; updating scripts and making changes to sale and merchandise offers; writing and proofreading supers and legal disclaimers; and assisting in casting and producing spots. Candidate is expected to be a supportive partner to the broadcast art direction team.

Primary Responsibilities:

  • Work with manager to understand objectives, strategy, budgets and schedules
  • Craft engaging radio, television and store announcement scripts that make the best use of the medium while showing thorough understanding of the strategy
  • Understand our customer and messages that appeal to her
  • Implement language that resonates with our customer
  • Bring a range of broadcast experience to the company
  • Be able to work quickly and efficiently
  • Assist in selecting talent and directing in the studio
  • Be a student of broadcast media, offer insights on current broadcast landscape and competitor set
  • Understand and be able to act on research findings
  • Partner with other copywriters as needed
  • Partner with art directors
  • Partner with the JCPenney in-house Spanish translation team
  • Other copywriting work as assigned

Core Competencies & Accomplishments:

  • Bachelor’s degree, preferably in English, journalism or marketing
  • Five or more years of copywriting for broadcast—agency or in-house marketing experience preferred
  • Retail experience preferred
  • Some radio and television production experience required
  • Online portfolio of writing samples and/or broadcast spots
  • Demonstrated understanding of and curiosity about current and emerging broadcast platforms
  • Passion for creating compelling messages and rich storytelling
  • Ability to collaborate with creative team members, including other writers
  • Demonstrated understanding of company’s business needs, and the ability to concept and deliver compelling solutions that align with overall creative strategy
  • Proven ability to listen and act on stakeholder feedback with creative solutions and a positive attitude
  • Proficiency in Microsoft Word, Excel and Powerpoint required
  • Working knowledge of Adobe Creative Suite a bonus
  • Exemplify a positive attitude and embody a growth mindset
  • Excellent time management and communication skills

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Senior Copywriter, Broadcast
Location: Plano, TX, United States -
Job ID: 1086927

J.C. Penney Company Inc.
Plano, Texas

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