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Customer and Marketing Insights Analyst

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Location: Plano, TX, United States -
Job ID: 1086995
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Feb 16, 2020

Customer and Marketing Insights Analyst

The Consumer Insights Analyst supports JCPenney’s Marketing team by performing critical market and consumer research projects. The role will help inform key business decisions by delivering customer-focused insights and recommendations. This is a unique posting for a professional looking to gain experience in both consumer research and marketing strategy.

Primary Responsibilities:

  • Primarily support and execute various quantitative and qualitative consumer research projects.
  • Synthesize multiple sources of consumer and market information into meaningful conclusions and recommendations supporting key business initiatives.
  • Manage and partner with third-party research vendors.
  • Perform relevant project management tasks like gathering and tabulating data from multiple sources and organizing research assets (e.g., images, product samples).

Core Competencies & Accomplishments:

  • Bachelor’s Degree with record of academic achievement; MBA/MS, a plus but not required.
  • 1-3 years of experience in marketing research.
  • Displays a general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions.
  • Proven ability to interpret and synthesize large amounts of quantitative and qualitative data.
  • Has a natural curiosity and the drive to understand the “whys” behind the data.
  • Demonstrates a strong sense of urgency and accountability for details and accuracy.
  • Communicates with clarity and confidence.
  • Manages a variety of projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision.
  • Strong analytical and data visualization abilities using Microsoft Excel and PowerPoint.
  • Proficiency in SPSS a plus

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Customer and Marketing Insights Analyst
Location: Plano, TX, United States -
Job ID: 1086995

J.C. Penney Company Inc.
Plano, Texas

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