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Marketing Specialist, Strategy and Integration

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Location: Plano, TX, United States -
Job ID: 1086999
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Jan 24, 2020

Marketing Specialist, Strategy and Integration

The Marketing Specialist supports the development, implementation and analysis of enterprise Brand Strategy and marketing communications projects, programs and activities, which support the achievement of sales and profit objectives of the company’s enterprise efforts. Position reports to Marketing Sr Manager.

Primary Responsibilities:

  • Supports the development and implementation of Brand Strategy and applies the strategy to owned channels and projects
  • Supports the implementation of integrated marketing plans across various channels
  • Manages the development and execution of broadcast, inclusive of TV and Radio
  • Supports the marketing team and works collaboratively as a liaison for internal and external partners to ensure consistency across campaigns
  • Manages all elements of assigned projects and programs to ensure exemplary execution and project implementation and adheres to project scheduling guardrails and meeting of due dates
  • Responsible for budget tracking of assigned projects and team projects, as needed
  • Supports inputs into the TV/Radio media messaging plans
  • Develops supporting documents for seasonal campaign overviews with detailed implementation of strategy by project
  • Manages preproduction tasks like communication of merchandise and priorities reviews and coordination of cross-functional integration meetings

Core Competencies & Accomplishments:

  • Bachelor’s degree with an emphasis in Marketing or related field
  • 3-4 years of progressively responsible business experience in either an account services role, marketing/creative services role from a large brand
  • Strong understanding of the creative development and production process with the ability to communicate and work effectively with creative team members, marketing and legal
  • Strong project management skills with the ability juggle multiple communication pieces quickly, efficiently and independently
  • Strong attention to detail with emphasis on ensuring work is accurate and on strategy
  • Proven ability to collaborate and express a point of view with cross-functional team members that help enrich overall strategy

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Specialist, Strategy and Integration
Location: Plano, TX, United States -
Job ID: 1086999

J.C. Penney Company Inc.
Plano, Texas

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