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Social Media Manager

Location: Plano, TX, United States -
Job ID: 1086797
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 22, 2019

Manager, Social Media


J.C. Penney Company, Inc.

Plano, Texas

The Manager, Social Media will support the Digital Content/Social Media teams in leading the efforts around promoting JCPenney’s brands, products and services via organic social media & community management. The Manager of Social Media will be an expert in leading social strategy, driving purposeful planning, using real-time data to inform decisions, owning a customer-first social advocacy program, managing the social voice of consumer and engagement, and identifying new and trending opportunities within the everchanging digital space.

Primary Responsibilities:

  • Develop and implement JCPenney’s social media strategy with clear objective, goals and KPIs.
  • Identify and execute new community activation opportunities to build engagement and grow user generated content.
  • Define strategic deployment of social care monitoring, tools and personnel.
  • Work closely with Content Manager to influence the creation of content, push innovative boundaries and test new and emerging opportunities.
  • Establish and maintain voice, tone, personality and curation of content to drive growth and engagement across all social media platforms.
  • Create and manage social media content calendar and posting schedule across all platforms in alignment with brand priorities and business goals.
  • Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
  • Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep JCPenney top of mind.
  • Work with Performance Media Team to ensure organic and paid social are coordinated for maximum impact of customer funnel. Note: this role will not own paid media budgets
  • Partner with influencer team to align on campaign programs and leverage relevant influencer content for JCPenney owned social channels.
  • Craft monthly, quarterly, and annual digital marketing reports for internal stakeholders.
  • Establish relevant KPIs for the various channels, campaigns and tests.
  • Provide audience and performance insights through owned channels to impact future content-planning.

Core Competencies & Accomplishments:

  • Bachelor’s degree in Marketing or related field
  • 5-8 years of experience in paid social or digital marketing.
  • Agency background/or client media experience preferred
  • Excellent understanding of social platforms, audiences, paid tactics and digital trends.
  • Comfortable navigating strategic, creative and analytical responsibilities.
  • Comprehends both direct and brand marketing principles and strategies.
  • Entrepreneurial, self-starter, energetic and agile
  • Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
  • Ability to balance day-to-day execution and big-picture, strategic thinking
  • Direct report management experience with demonstrated ability to lead, coach and mentor. Strong sense of partnership, collaborative and a team player.
  • Strong multi-task capabilities with ability to juggle multiple projects and requests. High attention to detail.
  • Familiarity with the following applications is a plus: Opal, Curalate, Sprinklr, Adobe Analytics, Google Analytics, Smartsheet.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Social Media Manager
Location: Plano, TX, United States -
Job ID: 1086797

J.C. Penney Company Inc.
Plano, Texas

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