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Copy Writer

Location: Bangalore, KA, India - Manyata Embassy Business Park, SEZ, G3 Wing A (Teak) Bloc, Floor 7-10
Job ID: 1086838
Job Type: Full-Time
Date Updated: Nov 20, 2019

General Description

Copywriter 

J.C. Penney Company, Inc. 

Bangalore 

 

About JCPenney:  

JCPenney is one of the America’s largest apparel and home furnishing retailers with over 850 stores across the US and a best in class online business with jcp.com. We are a diverse community of associates all working together to bring sensational style, sensible prices and the best service possible to our customers. We’re looking for talented individuals who want to work in an energetic, respectful, collaborative environment. With a wide array of jobs, internships, training and more, there are countless opportunities for you to grow your career with us. 

 

Primary Responsibilities: 

  • Accountable for the end-to-end blog creation process with minimal supervision from the leadership 

  • Own JCPenney blog content creation in alignment with marketing & merchandising calendar 

  • Write compelling product stories to upsell the products & help customers understand the product better  

  • Understand the different language styles that appeal to various target markets & create category specific content/articles  

  • Work closely with SEO to optimize the blog content  

  • Write clear, concise and grammatically correct copy 

  • Partner with marketing & buyers to align on the season’s overall theme 

  • Work with graphic designer to deliver the final output 

  • Proof read, QC and get final approvals from stakeholders on the blog content  

  • Should be able to see other people's points of view and take on board feedback and implement 

  • Own timelines for blog content creation & timely delivery 

 

Key Skills : 

  • Strong knowledge of Wordpress to be able to publish the blog 

  • Prior experience in blog content writing and management in fashion & lifestyle space 

  • Basic understanding of SEO 

  • Should have excellent interpersonal and communication skills to work in cross functional teams 

  • Should have an eye for detail & flexibility to work in short timelines 

  • Project management skills would be a plus 

  • Interest in popular culture, trends will be a plus for creating topical content 

 

Job Title: Copy Writer
Location: Bangalore, KA, India - Manyata Embassy Business Park, SEZ, G3 Wing A (Teak) Bloc, Floor 7-10
Job ID: 1086838

J.C. Penney Company Inc.
Plano, Texas

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