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Email Marketing Specialist

Location: Plano, TX, United States -
Job ID: 1086764
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 14, 2019

Email Marketing Specialist

The Email Marketing Specialist is responsible for the day-to-day development and implementation of email marketing campaigns in support of the company and the customer. This position will work closely with many key stakeholders to determine what marketing events, messaging, and content is best represented in email marketing to the appropriate audiences. The Email Marketing Specialist should understand email marketing best practices and apply them to the execution of email campaigns.

Primary Responsibilities:

  • Work cross-functionally with product marketing, creative, code, site, and vendors to develop promotional, triggered, and lifecycle marketing campaigns and programs
  • Draft and submit creative briefs, share best practices/feedback, and build emails that will maximize engagement and conversion rates
  • Assist in email campaign strategy and content allocation
  • Support on-going test/learn strategies to continuously improve marketing effectiveness
  • Uphold accuracy, quality, and brand consistency in all communications.
  • Ensure email campaigns comply with CAN-SPAM and FTC regulations
  • Analyze campaign performance to identify opportunity and inform segmentation, lifecycle, and marketing strategy.

Core Competencies & Accomplishments:

  • Bachelor’s degree required with an emphasis in business, marketing and/or advertising
  • 1-2 years experience in a retail marketing setting preferred.
  • 1-2 years self-service experience with a major ESP preferred (Responsys, Exact Target, Cheetahmail, etc)
  • Passionate about emails and understand direct marketing concepts.
  • Basic understanding of HTML
  • Intermediate knowledge of Microsoft Excel.
  • Strong organizational skills, attention to detail, accuracy and good follow-through skills required
  • Work well across teams with varied styles and skill-sets
  • Ability to learn and work independently with minimal direction, while also functioning and contributing as part of a team.
  • Strong sense of urgency and ability to adapt to change
  • Proactive, energetic personality; curious, investigative mind

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Email Marketing Specialist
Location: Plano, TX, United States -
Job ID: 1086764

J.C. Penney Company Inc.
Plano, Texas

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