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Creative Advertising Copywriter

Location: Plano, TX, United States -
Job ID: 1086141
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Oct 2, 2019

Creative Advertising Copywriter
J.C. Penney Company, Inc.
Plano, Texas

The Copywriter is a creative thinker who excels at crafting relatable, brand-right concepts and copy solutions for a variety of print and social media. The candidate is expected to have an acute sense of detail and accuracy with regard to established style. Focus includes the overall JCPenney brand, seasonal marketing programs/initiatives, promotional events and product-focused direct mail for fashion, home and jewelry divisions. The position reports to a Creative Advertising Senior Manager.

Primary Responsibilities:

  • Think strategically and creatively. Exhibit an understanding of marketing principles to create effective retail advertising copy.
  • Effectively tailor communication style and content to the audience, by medium.
  • Understand and correctly apply rules of grammar and writing. Understand the nuances of brand voice and use them capably.
  • Use toolkits and copy formats to meet a wide range of promotional themes and applications.
  • Collaborate with creative team, including other copywriters, art directors and project managers.
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders.
  • Apply copy style guide and existing type standards consistently.
  • Maintain compliance with government regulations and Company policy.

Core Competencies & Accomplishments:

  • Think strategically and creatively. Exhibit an understanding of marketing principles to create effective retail advertising copy.
  • Effectively tailor communication style and content to the audience, by medium.
  • Understand and correctly apply rules of grammar and writing. Understand the nuances of brand voice and use them capably.
  • Use toolkits and copy formats to meet a wide range of promotional themes and applications.
  • Collaborate with creative team, including other copywriters, art directors and project managers.
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders.
  • Apply copy style guide and existing type standards consistently.
  • Maintain compliance with government regulations and Company policy.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Creative Advertising Copywriter
Location: Plano, TX, United States -
Job ID: 1086141

J.C. Penney Company Inc.
Plano, Texas

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