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Digital Media Marketing Intern

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Location: Plano, TX, United States -
Job ID: 1086002
Date Updated: Feb 5, 2020

Digital Media Marketing Intern

J.C. Penney Company, Inc.

Plano, Texas

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For 9 weeks as a Marketing Intern at our Home Office in Plano, TX you will gain a basic understanding of each phase in the Marketing process while supporting the needs of our Digital Media team. You will assist with supporting Google Adwords, Facebook, and other digital marketing channels. This person would also assist in supporting our agencies to manage, analyze, and optimize digital campaigns across multiple channels for different business categories and customer segments. You’ll also have the opportunity to engage with leadership and other associates who will mentor and coach you to success through projects and hands on training.

Primary Responsibilities:

  • Manage and optimize budgets for a digital channel based on campaign objectives and results.
  • Create, deploy, and optimize audiences for various digital marketing channels and campaigns.
  • Ensure campaign is implemented and running properly, and that industry best practices are being followed.
  • Analyze and optimize campaigns across pertinent factors (eg, device, demographics, geography, customer segment, etc) to improve overall cost-per-revenue.
  • Provide ad hoc reporting, analysis, and recommendations for improving digital campaigns.
  • Understanding of Google Analytics, Adobe Analytics, and the ability to quickly learn other digital marketing and analytics platforms.
  • Ability to compile, review and reconcile data for accuracy, completeness, and insights

Core Competencies & Accomplishments:

  • Current college junior status with major in Marketing, Business, Math, or similar field
  • Cumulative 3.0 GPA or higher
  • Working knowledge of SQL, SAS, R, Python experience a plus
  • Proficient in Microsoft Excel, Word, and Outlook
  • Understanding of Google Analytics, Adobe Analytics, and the ability to quickly learn other digital marketing and analytics platforms
  • Ability to compile, review, and reconcile data for accuracy, completenees, and insights
  • Strong communication and interpersonal skills are required

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.


Job Title: Digital Media Marketing Intern
Location: Plano, TX, United States -
Job ID: 1086002

J.C. Penney Company Inc.
Plano, Texas

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