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Creative Advertising Copywriter - Social

Location: Plano, TX, United States -
Job ID: 1085931
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 14, 2019

Creative Advertising Copywriter - Social

J.C. Penney Company, Inc.

Plano, Texas

The Social Copywriter is a creative thinker who excels at crafting relatable, brand-right messaging and concepts for the Company’s social media platforms. The candidate is expected to have an acute sense of detail and accuracy with regard to established style, while bringing an original approach to assignments. Focus includes the overall JCPenney brand, seasonal marketing programs/initiatives, promotional events, and product-focused social posts and video content for fashion, home and jewelry divisions. The position works closely with a Senior Copy Manager–Social, and reports to a Senior Creative Manager.

Primary Responsibilities:

  • Think strategically and creatively. Exhibit an understanding of marketing principles to create effective copy
  • Have experience writing social content 
  • Be well versed in current culture, and know when best to apply it
  • Effectively tailor communication style and content to the audience, by medium
  • Understand and correctly apply rules of grammar and writing. Understand the nuances of brand voice and use them capably.
  • Use toolkits and copy formats to meet a wide range of promotional themes and applications
  • Collaborate with creative team, including other copywriters, art directors and project managers
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders
  • Apply copy style guide and existing type standards consistently
  • Support social video content
  • Other copy projects as assigned which include—but are not limited to—headlines, product copy, email subject lines and more.

Core Competencies & Accomplishments:

  • Bachelor’s Degree in Journalism, English, Marketing or Advertising 
  • 1-4 years copywriting experience required, preferably in a retail environment. Internships count!
  • Innovative, strategic thinker with great communication and organization skills
  • Ability to consistently develop strong, compelling statements that ensure strategic marketing intent
  • Proven ability to collaborate
  • Adaptable to changes in strategy with efficient and effective solutions; flexible and comfortable working in a fast-paced environment
  • Strong attention to detail
  • Must exemplify a growth mindset
  • Able to apply style- and merchandise-specific rules consistently and accurately
  • Must be proficient in InDesign

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide.  We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.  On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

Follow us and see what’s new:  Instagram  Facebook  Twitter  LinkedIn Pinterest Media Room  jcp.com

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Job Title: Creative Advertising Copywriter - Social
Location: Plano, TX, United States -
Job ID: 1085931

J.C. Penney Company Inc.
Plano, Texas

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