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Marketing Project Manager - Planning & Promotions Omni

Location: Plano, TX, United States -
Job ID: 1085876
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Sep 11, 2019

Marketing Project Manager - Planning & Promotions Omni
J.C. Penney Company, Inc.
Plano, Texas

The Marketing Project Manager-Planning & Promotions is responsible for supporting the Director of Promotions Marketing Communications in the development of the omnichannel annual promotional marketing strategy, as well as planning & execution of omnichannel promotional events and marketing content. This position serves the marketing team as a strategic “dot-connector”, working with many key stakeholders to determine what marketing events, messaging, and content best addresses the needs of both the company and the customer.

Primary Responsibilities:

  • Support development of omni annual promotional marketing strategy and oversee program planning and execution
  • Participate in the planning and development of an omni-channel strategy (homepage, email and digital marketing)
  • Partner with customer insights and strategy team to inform seasonal planning
  • Lead cross functional teams in strategic planning and tactical execution of weekly marketing content to ensure an integrated marketing communication plan
  • Influence email campaign strategy and oversee space allocation and content execution
  • Maintain proactive and regular communication of promotional marketing plans and content to organization
  • Act as a liaison between omnichannel, product marketing and creative and execution teams
  • Review sales data and evaluate effectiveness of events and offers to improve content productivity
  • Review and monitor competitor marketing and share findings with appropriate stakeholders
  • Participate in cross-functional committees as needed
  • Establish and cultivate collaborative and successful working relationships with internal and external groups
  • Partner and facilitate integration between social content and site experience
  • Understand and have a working knowledge of the retail business
  • Partners with teams across the organization including: product marketing, customer analytics, internal creative, media, integrated marketing communications, social, digital, store visual, and pricing teams

Core Competencies & Accomplishments:

  • 5+ years’ experience in a marketing strategy, consulting, or account management role with emphasis on digital marketing
  • Bachelor's degree with an emphasis in business, marketing and/or advertising
  • Exceptional communication skills with the ability to develop and deliver engaging presentations
  • High degree of comfort with influencing and communicating a point of view to senior-level team members
  • Experience working directly with senior leaders
  • Demonstrated strong leadership ability
  • Demonstrated ability to problem solve complex challenges under pressure
  • Strong sense of urgency and ability to adapt to change
  • Strong Microsoft Excel and PowerPoint skills
  • Ability to work well across teams with varied styles and skill-sets.
  • Strong organizational skills, attention to detail, accuracy and good follow-through skills required

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Project Manager - Planning & Promotions Omni
Location: Plano, TX, United States -
Job ID: 1085876

J.C. Penney Company Inc.
Plano, Texas

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