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Credit Marketing Communication Director

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Location: Plano, TX, United States -
Job ID: 1084188
Corporate Positions
Finance & Accounting
Job Type: Full-Time
Date Updated: May 17, 2019

Credit Marketing Communication Director – Credit Marketing

J.C. Penney Company, Inc.

Plano, Texas

The Credit Marketing Communication Director manages and provides direction for the development and implementation of Credit marketing plan/programs/billing statements to drive JCP card credit penetration and sales. Serves as a liaison for the Credit Marketing relationship with 3rd party Credit vendor.

Primary Responsibilities:

  • Develops and implements strategies to increase JCP card credit penetration and sales
  • Works in partnership with our third party credit card provider to drive new accounts
  • Develops and implements strategies to drive gift card sales
  • Partner with our third party credit card vendor on marketing strategies and driving the business
  • Lead omnichannel customer acquisition marketing and retention strategies for retail card partnerships
  • Provide strong daily inspiration, leadership, and management to Credit Marketing team
  • Influence senior leadership on future program opportunities and direction
  • Proactively identify new growth opportunities and work collaboratively with other business functions to optimize go-to-market plans
  • Provide strategic reommendations for, and execute against, how to further engage the customer into higher spend and retention
  • Help advance marketing technology suite to drive better customer engagement

Core Competencies & Accomplishments:

  • Bachelor’s Degree in Business, Marketing, or Finance preferred
  • Minimum 8 years in credit marketing or credit marketing field including cardholder lifecycle marketing
  • Retail industry experience is a plus

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Credit Marketing Communication Director
Location: Plano, TX, United States -
Job ID: 1084188

J.C. Penney Company Inc.
Plano, Texas

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