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Email Marketing Execution Specialist

Location: Plano, TX, United States -
Job ID: 1084062
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 25, 2019

Email Marketing Execution Specialist
J.C. Penney Company, Inc.
Plano, Texas

The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Email Marketing Manager.

Primary Responsibilities:

  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers
  • Maintain and execute on-going test/learn
  • Collaborates across team (promotions, buyers, and site merchandising) to support brand and sales goals.
  • Works closely with copywriters and design to execute programs. Ensures accuracy, quality, and brand consistency in communications.

Core Competencies & Accomplishments:

  • Bachelor’s degree required.
  • 1-2 years’ experience in a retail marketing setting preferred.
  • 1-2 years self-service experience with a major ESP preferred (Responsys, Exact Target, Cheetahmail, etc)
  • Passionate about emails and understand direct marketing concepts.
  • Knowledge of HTML.
  • Intermediate knowledge of Microsoft Excel.
  • Ability and desire to learn quickly.
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
  • Strong attention to detail and accuracy.
  • Proactive, energetic personality; inquiring, investigative mind

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Email Marketing Execution Specialist
Location: Plano, TX, United States -
Job ID: 1084062

J.C. Penney Company Inc.
Plano, Texas

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