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Senior Manager - Analytics / Site Tagging

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Location: Plano, TX, United States -
Job ID: 1084049
Corporate Positions
Job Type: Full-Time
Date Updated: Aug 8, 2019

Senior Manager – Analytics / Site Tagging

J.C. Penney Company, Inc.

Plano, Texas

The Analytics/Site Tagging team is responsible for helping JCPenney make data-driven business decisions. The team plays a critical role in ensuring accurate data is ingested into platforms such as Adobe Analytics in a well-defined structured format. Additionally, it will assist in ensuring this data is accurately consumed by JCPenney’s other Analytics and Business Intelligence tools.

The Sr. Manager will manage a team responsible for overall governance of site tagging rules, implementing tags across all channels and configuration of the Adobe Analytics service. The ideal candidate has deep knowledge and domain experience in Adobe analytics particularly in a retail environment. This includes demonstrable success leading a team of architects, engineers and QA resources to deliver a reliable analysis platform.

The Sr. Manager will work across the organization to ensure analytics platform requirements are well defined with achievable success criteria. They will also provide guidance & coaching to motivate their direct reports to achieve optimum performance and career development.

Primary Responsibilities:

  • Gather business requirements from site merchandising, marketing, web product management, digital platform and other stakeholders across Omnichannel and other groups at JCPenney
  • Prioritize and plan analytics implementation based on ROI, effort, complexity and other factors
  • Lead the Web Analytics Steering Committee to ensure team activities match wider organization priorities
  • Oversee translation of business requirements into technical requirements.
  • Lead a team of data analysts, engineers and QA resources
  • Develop team financial forecasts and provide ongoing reconciliation of resources and project cost
  • Manage, coach, and develop the analytical and technical skills of team members
  • Build long-term web analytics roadmap to meet the current and future needs of the organization
  • Ensure data feeds into and out of Adobe analytics are reliable, accurate and robust. This includes both vendor partners (email, recommendation, retargeting), big data tools (Hadoop, Datameer) and internal systems (cost feeds, product feeds, digital platform, pricing etc.)

Core Competencies & Accomplishments:

  • 5+ years of hands-on experience in web analytics, specifically in Adobe Analytics
  • 3+ years of experience leading a web analytics team
  • 2-3 years’ experience using tag management tools such as Tealium, Ensighten or DTM
  • 1-2 years’ experience with tag auditing tools such as Observepoint, WASP, HubScan or Accenture Digital Diagnostics etc.
  • Demonstrable experience leading an analytics data implementation project
  • Ability to convey complex technical concepts to non-technical audience
  • Excellent communication and oral presentation skills
  • Experience in retail and/or e-commerce highly preferred
  • Bachelors degree in Computer science or related field

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Senior Manager - Analytics / Site Tagging
Location: Plano, TX, United States -
Job ID: 1084049

J.C. Penney Company Inc.
Plano, Texas

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