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Sr. Digital Marketing Analyst

Location: Dallas, TX, United States -
Job ID: 1083954
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 15, 2019

Sr. Digital Marketing Analyst
J.C. Penney Company, Inc.
Plano, Texas

JCPenney is looking for an experienced Digital Marketing Analyst who is eager to learn, to add value, and to do interesting work as a valued member of the Marketing team. This position is data-intensive and will challenge both your technical and analysis skills. Insights produced by this team inform business decisions in Marketing and beyond, including those by senior executive leaders.

Primary Responsibilities:

  • Perform deep dive analysis on customer data, marketing performance and overall business performance to generate insights that would inform marketing strategy
  • Conduct day-to-day analysis for marketing initiatives across multiple channels
  • Develop new hypotheses and create test and learn framework to validate the hypothesis
  • Work with various marketing technology vendors to develop testing and evaluation of vendor capabilities
  • Developing actionable quantitative marketing analysis in the areas of marketing effectiveness, ROI, and marketing optimization
  • Work with various marketing technology vendors to develop testing and evaluation of vendor capabilities
  • Frequent meeting/communication with clients to interpret their needs, plan/organize, and discuss progress and results.
  • Facilitate the definition of analysis needs and work product requirements of internal clients
  • Translate client needs and requirements into specific data, logic and reporting requirements and realistic work plans
  • Understand and have a working knowledge of customer/transactional level data
  • Strive to structure analysis to provide conclusive insights that directly align to decision-making
  • Prioritize and balance multiple activities in parallel and communicate status proactively to manage stakeholder expectations
  • Understand data sources to determine the correct source(s) and logic to ensure accurate, efficient and timely deliverables
  • Build, run and automate data queries, analysis and reports
  • Speak out when business strategies do not align with data insights and when insights suggest new marketing tactics
  • Identify and log data issues and work with department, IT and vendor teammates to understand and resolve them
  • Proactively seek help from and offer help to JCP teammates to accelerate skill development, business understanding and overall goal achievement
  • Anticipate future insight needs/opportunities and deliver self-initiated value to JCP

Core Competencies & Accomplishments:

  • Bachelor's degree in Business, Statistics, Finance, Computer Science, or Mathematics
  • 3-5 years’ experience in Digital Marketing/ Marketing
  • At least 2 years of experience using databases and SQL (structured query language) and SAS
  • Knowledge of Marketing Technology
  • Ability to combine, cleanse and harmonize data for descriptive and predictive analytics
  • Strong math, computer and problem-solving skills, including MS Excel
  • Structured thinker and high attention to detail
  • Strong teamwork, communication and interpersonal skills
  • Desire to consistently meet and exceed stakeholder expectations
  • Desire to acquire new technical skills (e.g., R, Hive, Tableau) and business knowledge

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Sr. Digital Marketing Analyst
Location: Dallas, TX, United States -
Job ID: 1083954

J.C. Penney Company Inc.
Plano, Texas

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