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Marketing Manager, IMC Seasonal Campaigns

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Location: Dallas, TX, United States -
Job ID: 1083848
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 18, 2019

Marketing Manager, IMC Seasonal Campaigns)
J.C. Penney Company, Inc.
Plano, Texas

The Marketing Manager, IMC Seasonal will support the development and manage the execution of integrated marketing campaigns across various divisions. This includes major events such as Mother’s Day, Father’s Day and Holiday. The position reports to the Director of IMC Seasonal.

Primary Responsibilities:

  • Support director and contribute to long-term strategy for integrated marketing seasonal campaign marketing plans including business objectives, consumer and division strategies, and execution of tactics through all elements of marketing mix that support the strategies including broadcast TV and Radio production.
  • Lead consumer program integration, communications and execution involving cross-functional teams.
  • Facilitate program management by collaborating with key business partners, both internally and externally, to achieve impact throughout the marketing mix to the consumer. Lead and collaborate on program and brief development process with IMC teams and external agency partners.
  • Assists in establishing marketing creative strategy, prepares the creative briefs, communication and messaging of campaigns, as well as managing multiple agencies to ensure consistency.
  • Manages key elements of assigned projects and programs to ensure exemplary execution and project implementation, budgeting, estimating, expense control, scheduling and meeting due dates.
  • Works with Seasonal planning and promotions communications to support style outs, broadcast rotations and seasonal messaging.
  • Work with Customer Analytics to develop consumer insights and translate insights into actionable consumer driven marketing plans.
  • Be an advocate for IMC marketing seasonal campaign strategies and initiatives. Provide solutions to cross-functional teams in order to continue to elevate performance.

Core Competencies & Accomplishments:

  • Bachelor’s degree in Business, Marketing preferred.
  • 4-6 years of integrated marketing with demonstrated experience in managing agencies and developing integrated marketing/media plans. A blend of both agency and corporate experience ideal.
  • Strong project management is a prerequisite, as is experience in working with cross-functional management teams.
  • Proven ability to interface effectively and comfortably with associates at all levels of the organization utilizing project management ability and the aptitude to work with and negotiate with other departments.
  • Demonstrated ability implementing programs through effective use of communication skills in formal and informal settings.
  • Problem solving skills and the ability to work in a fast paced, environment, but can manage to the bigger picture.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Marketing Manager, IMC Seasonal Campaigns
Location: Dallas, TX, United States -
Job ID: 1083848

J.C. Penney Company Inc.
Plano, Texas

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