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Digital Advertising Art Director

Location: Plano, TX, United States -
Job ID: 1083828
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Jun 10, 2019

Digital Advertising Art Director
J.C. Penney Company, Inc.
Plano, Texas

The Digital Advertising Art Director will work with the Sr. Creative Manager to ensure seasonal direction, established color palettes, consistency in art direction and photography, as well as create a cohesive relationship between visual and written creative concepts for digital advertising.

Primary Responsibilities:

  • Creates all digital advertising tactics including website home/landing pages, banners, emails, mobile, tablet and new media used to generate store traffic and online sales.
  • Guides the conversion of these programs into effective retail advertising design to promote immediate sales and to achieve the company’s current brand image.
  • Extracting vital information from abstract or otherwise technical creative briefs and converting into exciting advertising design that will motivate potential customers to buy.
  • Checks all art or photography to ensure factual accuracy, adequacy of selling message, creative effectiveness and compliance with vendor/co-op regulations before submitting to senior management for review and approval.
  • Reviews proper relationship, photography to price emphasis, and resets or repositions as needed. Provides personal accountability for the accuracy of all proofing of corrections and final art for assigned projects.
  • Monitors projects to ensure established due dates are met.
  • Creates new graphic formats or implements formats approved by the creative leadership, as required, to meet the needs of individual promotional goals, regional variations, and general economic climate.
  • Works with Assistant Art Director, Sr. Art Director, Sr. Creative Manager and Creative Director from a graphic and layout standpoint; to provide direction to and follow-up on various stages of advertising procedures and digital production to achieve the best product possible within established budget guidelines.

Core Competencies & Accomplishments:

  • Bachelors Degree in Fine Arts, Graphic Design or Advertising preferred.
  • 5-7 years Art Direction or Design experience; retail category required; apparel or home preferred.
  • Excellent knowledge of design techniques, tools and principles; media production, communication and dissemination techniques and methods, sense of style, ability to portray a high taste level in all communication arts.
  • Demonstrates creative leadership, aesthetic sensitivity, ability to multi-task, and project manage. Excellent attention to detail and strong visualization skills.
  • Must be proficient in Adobe Photoshop, Adobe InDesign, Adobe Illustrator and other MAC based applications and design programs.

NOTE: Please submit a link to online portfolio with application.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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Job Title: Digital Advertising Art Director
Location: Plano, TX, United States -
Job ID: 1083828

J.C. Penney Company Inc.
Plano, Texas

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