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Director of Product Marketing Content & Operations

Location: Plano, TX, United States -
Job ID: 1117550
Corporate Positions
Job Type: Full-Time
Date Updated: May 14, 2024

Director of Product - Marketing Content & Operations

The Director of Product Managementis responsible for delivering a portfolio of marketing products for Marketing content, operations, creative production, and channel activation. You will support the Sr. Director of Marketing & Pricing Product Management in the development of product strategy and prioritization of the product roadmap. The Director of Product will own high level business reviews; development of product/portfolio strategy and present to JCPenney leadership. The Director of Product Management owns definition and delivery of cross-functional initiatives with stakeholders in Marketing, Architecture, Engineering, other areas of Product, and Finance with accountability to financial results. They must maintain a strong relationship to Technology and Business Operations to act as part of the JCPenney customer experience leadership team.

Primary Responsibilities:
  • Cross functionally work with stakeholders in Marketing, Architecture, Engineering, other areas of Product, and Finance to lead and grow a core product team for Marketing Content & Operations.
  • Own and drive roadmap with clear views of outcomes and business benefits
  • Partner with Engineering on the what and the how working with that team to determine path towards delivery (build Vs buy) and prioritize
  • Guide and lead OKR-driven product teams
  • Manage team of Product Managers and Product Analysts for a defined product portfolio including individual performance management as well as management of business results.
  • Foster individual and team development to improve the product practice for JCPenney
  • Develop team culture and deepen leadership experience for members of the Product Organization
  • Manage performance of direct reports and ensure the quality of the team's products meets JCPenney standards
  • Build cross-functional relationships with key stakeholders critical to the delivery of the product portfolio
  • Prioritize portfolio investment to maximize benefit/return to customers/company based on JCPenney strategy.
  • Lead development of cross-product strategy and capability roadmap with other Product & IT teams.
  • Define business benefits feature sets, as well as conduct product research to develop product strategy.
  • Complete opportunity assessments in a quick-to-market agile environment. Including, but not limited to synthesizing high level business requirements, identifying required capabilities and calling out areas of uncertainty and recommending solutions
  • Support cross-product prioritization with multiple Product Managers and peer Technology teams.
  • Monitor product for all defined KPI's to ensure best in class customer experience as part of daily responsibilities
  • Monitor industry trends and identify opportunities to improve existing customer facing products.
  • Summarize and communicate business results for the product portfolio leveraging analytics & sales data, customer survey and other feedback with accountability for business results.
  • Partner with Site Operations and support teams to triage and prioritize critical product issues.
  • Work across teams and projects to synchronize and manage roadmaps.
  • Sign off on Product Quality for Feature Releases.
  • Proactively identify issues and partner with Site Operations/Support and peer Agile teams to provide timely resolutions
  • Supports operational readiness tasks by performing product demos & presenting training to stakeholders
  • Negotiate and resolve problems and escalate as required
  • Act as a product evangelist to build awareness of product methodology and product scope across teams
  • Ensure the marketing product functionality is optimally leveraged

Core Competencies & Accomplishments:
  • 10+ Years of experience with 4+ years of Product leadership across Marketing content & operations products
  • Retail marketing experience required.
  • Passion for working in a fast-paced agile digital environment is a must!
  • Relevant agile software development and Product Manager experience with proven track record of delivering successful customer facing site features and improvements.
  • Solid technical background with understanding and/or hands-on experience in software development and web technologies
  • Excellent analytical skills with an understanding of marketing analytics, marketing revenue and retention KPIs and a mature understanding of how to build business cases, measure benefits and communicate results to Sr. Leadership.
  • Superior relationship building with cross-functional teams to deliver results through excellent partnership, communication and negotiating skills
  • High level of attention to detail with the ability to work collaboratively across multiple teams, communicate effectively, adjust priorities based on business results, and work in a continuously changing environment to meet critical deadlines
  • Highly motivated to develop teams and manage ongoing performance of direct reports.
  • Experience conceptualizing, evaluating, and negotiating 3rd party strategic partnerships
  • Education: Bachelor's degree

Enjoy a rewarding career at JCPenney Corporate, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference at one of America's most iconic retailers.
  • Generous benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
  • On-site amenities: Daycare, Grab & Go Store, Coffee Shop, the Local Kitchen, fitness center, free garage parking, golf simulator, arcade, pickleball courts, and vibrant co-working spaces, meeting rooms and wellness rooms.
  • Exciting location: Our corporate office is located in the heart of Legacy West, a vibrant new development in Plano, Texas, with plenty of shopping, dining, and entertainment options.
  • Opportunities for growth and development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
  • Collaborative and supportive culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Director of Product Marketing Content & Operations
Location: Plano, TX, United States -
Job ID: 1117550

J.C. Penney Company Inc.
Plano, Texas

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