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Senior Manager - Digital Analytics

Location: Plano, TX, United States -
Job ID: 1113550
Corporate Positions
Job Type: Full-Time
Date Updated: Apr 29, 2023

Senior Manager - Digital Analytics

The Digital Analytics team is responsible for helping the ecommerce organization make data-driven business decisions. The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management and desktop and mobile shopping experience.

The Sr Manager, Digital Analytics is responsible for using multiple business intelligence systems to support digital merchandising, homepage, and ecommerce operations teams mine data and make conclusions on key performance indicators. S/he will contribute to the company's broader vision to move to a customer-centric approach to ecommerce retailing. S/he will be responsible for evolving high-level strategic direction into actions. The ideal candidate is a subject matter expert of funnel analytics and customer journey mapping within the Adobe Analytics platform. S/he is comfortable with ambiguity and able to provide insightful and actionable recommendations that change the business. S/he is able to manage ad-hoc analysis requests, generate insights by diving deeper into data, communicate the findings to the organization and influence various stakeholders and leadership.

Primary Responsibilities:
  • Manage, coach, and develop the analytical and technical skills of team members
  • Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media
  • Utilize clickstream data, Adobe Analytics, Tableau, Quantum Metrics
  • Provide insights and actionable recommendations that drive site experience and increase revenue & other KPI's (CVR, UPT, AOV)
  • Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide them reporting and analytics support
  • Collaborate with the e-commerce, marketing, and analytics teams in the design and measurement of all testing
  • Identify key metrics and tracking requirements for all digital commerce channels, including website, email/push, and mobile apps.
  • Deliver powerful, proactive insights to drive our business. Be a good story-teller and proponent of data oriented decision making
  • Analyze and interpret data from multiple sources using tools such as Clickstream data, Datalake, Tableau to identify trends, patterns, and opportunities for optimization and growth in digital sales revenue.
  • Manage the company's digital analytics tools and ensures accurate tracking and data collection.

Core Competencies & Accomplishments:
  • Master's Degree in Business, Statistics, Computer Science, Economics, Marketing, MBA, Engineering, Mathematics, Finance
  • 3+ years of hands-on experience using Adobe Analytics and clickstream data
  • 3+ years of experience leading a digital analytics team
  • Ability to convey complex technical concepts to non-technical audience
  • In-depth understanding of common web/e-commerce metrics and definitions
  • Demonstrates an ability to think outside the box and take initiative upon themselves in order to solve problems as they arise
  • Excellent communication and oral presentation skills
  • Experience in retail and/or e-commerce highly preferred

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Senior Manager - Digital Analytics
Location: Plano, TX, United States -
Job ID: 1113550

J.C. Penney Company Inc.
Plano, Texas

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