Influencer Marketing Senior Specialist Marketing & Creative Advertising

Influencer Marketing Senior Specialist - Marketing & Creative Advertising

The Sr Specialist, Influencer Marketing will promote JCPenney's brands, products and services via influencer marketing and content. They will be an expert in executing the influencer strategy and performing the tactical and oversight functions related to planning, coordinating, vetting, approving and executing all influencer related marketing for the given area of assignment. Position reports to the Manager of Social Media.

Primary Responsibilities:

• Implement JCPenney's influencer marketing strategy with clear objectives, goals and KPI's which may vary by campaign.
• Develop and execute influencer marketing campaigns to support JCPenney business priorities.
• Work closely with the influencer agency and internal partners to craft comprehensive and inspirational briefs that drive strong influencer content.
• Serve as a champion of the brand, ensuring our influencer cast and the content they create stays aligned with JCPenney's brand purpose and values.
• Work closely with the social team to ensure influencer content is helping serve the JCPenney social calendar and pushing us into new trends/terrioties.
• Collaborate and coordinate with Influencer agency partners: schedule status meetings, take detailed notes in all agency and partner meetings to ensure appropriate follow-up and clear post-meeting action items.
• Manage influencer campaign calendar and help captain influencer budget.
• Collaborate with other teams to develop approval/feedback processes and maintain voice (ie JCP Beauty, LinkedIn/HR, Portrait) in alignment with priorities and goals.
• Work with Performance Media Team to better incorporate influencer content into our customer funnel. Note: this role will not own paid media budgets
• Advise and manage test and learn opportunities with an eye on constant innovation for relevance in the space.
• Document, analyze, and provide meaningful insights on campaign performance

Core Competencies & Accomplishments:

• Bachelor's degree in Marketing or related field
• 2-3 years of experience in social media marketing, influencer marketing, or marketing communications
• Agency background and/or retail experience preferred
• Excellent understanding of social platforms, content performance, audiences, paid tactics and digital trend and technology
• Comfortable navigating strategic, creative and analytical responsibilities
• Comprehends both direct and brand marketing principles and strategies
• Entrepreneurial, innovative, self-starter, energetic and agile
• Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
• Strong multi-task capabilities with ability to juggle multiple projects and requests with a high attention to detail
• Familiarity with the following applications is a plus: Opal, Curalate, Sprout, Adobe Analytics, Google Analytics, Smartsheet

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Influencer Marketing Senior Specialist Marketing & Creative Advertising
Location: Plano, TX, United States -
Job ID: 1113483

J.C. Penney Company Inc.
Plano, Texas