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Senior Specialist Campaign Strategy - Marketing

Location: Plano, TX, United States -
Job ID: 1113465
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Apr 14, 2023

Senior Specialist Campaign Strategy - Marketing

The Senior Specialist Campaign Strategy - Marketingwill support and assist Director, Campaign Strategy with, research and data analysis to inform customer insight for the crafting of effective marketing and creative briefs. This role will serve as an individual contributor that gathers third party research and tracks competitive activity for the development of campaign strategies. The role requires the highest levels of curiosity and a tireless energy for information gathering, distillation and presentation. They will have the ability to track changes in marketing and consumer behavior, be a lover of consumer trends and be obsessed about culture and human behavior.

Primary Responsibilities:
  • Researching and gathering meaningful consumer trend and cultural influence analysis, presentations and recommendations.
  • Owns the ongoing monitoring of consumer trends, competitive marketing and cultural shifts.
  • Conducts desk or qualitative research on consumer attitudes, influences and preferences including product, brand, and competitor attributes, by segment, geo and other defined characteristics
  • Maintains a database of third party data/research resources and subscriptions
  • Provides ad-hoc insights into JCP's customer segments, and categories as requested by peer functions or senior leadership
  • Monitors and studies the core customer profiles of top brands in the JCP portfolio and partners with customer research teams on content sharing and insight gathering
  • Coordinates with Dire Campaign Strategy on desk research for creative brief background information and seasonal influences
  • Collaborates with internal teams to better understand consumer research needs and translate into clear research objectives. Partner with Data and Analytics team for analysis, visualization and reporting of customer research
  • Works with and manages third party marketing subscriptions to maximize value and application of resources
  • Prepares ad hoc competitive and brand partner presentations including implications to NM

Core Competencies & Accomplishments:
  • 1-2 year's experience in related discipline with experience in efficient desk research and marketing research
  • Undergraduate degree in Economics, Psychology, Sociology, Marketing Research., Advertising, Communications.
  • Agency experience in strategy / research role preferred
  • Ability to build/maintain collaborative working relationships
  • Strong writing skills and the ability to prepare leader-level presentations
  • Information monitoring and research skills
  • Managing work autonomously (includes time management)
  • Curious and strategic thinker that always wants to find our more about customers

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Senior Specialist Campaign Strategy - Marketing
Location: Plano, TX, United States -
Job ID: 1113465

J.C. Penney Company Inc.
Plano, Texas

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