Digital Experience Director -Sitewide & Cross-Divisional Journeys

Digital Experience Director - Sitewide & Cross-Divisional Journeys

The Director, Digital Experience will drive innovation, strategy, planning and execution for cross-divisional journeys, events, content and navigation to achieve consistent and compelling storytelling on jcp.com. Key responsibilities include building customer engagement and return frequency while driving ecommerce sales & margin.

Primary Responsibilities:

• Drive vision, strategy, planning and storytelling for cross-divisional journeys, optimizing customer experiences based on data and testing
• Establish best practices for customer journey planning in partnership with other journey owners such as email, homepage, social and digital merchants
• Partner with key stakeholders across functional teams to optimize customer experience, including Merchandising, Marketing, UX, Creative, Analytics, Product Management and Operations
• Lead collaboration with UX, Product and Technology in optimizing personalized customer experiences
• Boost customer engagement and inspire deeper exploration
• Define and track KPIs & dashboards, including financial, engagement & efficiency metrics
• Increase visitor and customer return frequency and movement up the value ladder
• Monitor competitor experiences to understand how JCP compares and to drive digital product roadmap
• Coach, develop and train team to advance skills and support career development
• Drive improvement of sitewide promotional events
• Drive calendar and content creation, including landing pages, for content hub channel
• Responsible for consistency, testing and improvement of top navigation across site

Core Competencies & Accomplishments:

• Ability to have impact and influence across functional teams and within a large, matrixed organization
• Effective storyteller and communicator across all levels of the organization with strong interpersonal skills
• Skilled at working in fast-paced, deadline-driven environment
• Independent driver yet communicative and team-oriented
• Expertise of and passion for digital retail and analytics with a strong analytical nature
• Comfort with ambiguity with the ability to synthesize data from multiple sources and structure processes
• Leadership experience including developing, training, and growing team to maximize their full potential
• 10+ years of relevant digital experience
• Bachelor's Degree

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

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General Description

Digital Experience Director - Sitewide & Cross-Divisional Journeys

The Director, Digital Experience will drive innovation, strategy, planning and execution for cross-divisional journeys, events, content and navigation to achieve consistent and compelling storytelling on jcp.com. Key responsibilities include building customer engagement and return frequency while driving ecommerce sales & margin.

Primary Responsibilities:

• Drive vision, strategy, planning and storytelling for cross-divisional journeys, optimizing customer experiences based on data and testing
• Establish best practices for customer journey planning in partnership with other journey owners such as email, homepage, social and digital merchants
• Partner with key stakeholders across functional teams to optimize customer experience, including Merchandising, Marketing, UX, Creative, Analytics, Product Management and Operations
• Lead collaboration with UX, Product and Technology in optimizing personalized customer experiences
• Boost customer engagement and inspire deeper exploration
• Define and track KPIs & dashboards, including financial, engagement & efficiency metrics
• Increase visitor and customer return frequency and movement up the value ladder
• Monitor competitor experiences to understand how JCP compares and to drive digital product roadmap
• Coach, develop and train team to advance skills and support career development
• Drive improvement of sitewide promotional events
• Drive calendar and content creation, including landing pages, for content hub channel
• Responsible for consistency, testing and improvement of top navigation across site

Core Competencies & Accomplishments:

• Ability to have impact and influence across functional teams and within a large, matrixed organization
• Effective storyteller and communicator across all levels of the organization with strong interpersonal skills
• Skilled at working in fast-paced, deadline-driven environment
• Independent driver yet communicative and team-oriented
• Expertise of and passion for digital retail and analytics with a strong analytical nature
• Comfort with ambiguity with the ability to synthesize data from multiple sources and structure processes
• Leadership experience including developing, training, and growing team to maximize their full potential
• 10+ years of relevant digital experience
• Bachelor's Degree

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Digital Experience Director -Sitewide & Cross-Divisional Journeys
Location: Plano, TX, United States -
Job ID: 1112950

J.C. Penney Company Inc.
Plano, Texas