Manager, Audience

Manager, Audience

The Manager, Audience will provide strategic initiatives and project planning on the Audience team for engaging directly with JCPenney customers to accelerate the path to customer interactions, engaging new customer segments and growing our relationship with existing and future customers. This role will work directly with Customer Engagement, Marketing and IT leadership, project managers and business leads on omni-channel initiatives.

Primary Responsibilities:

• Manage Lifecycle Audience strategy with Marketing counterparts
• Manage Audience project planning to track milestones and deliverables impacting multiple projects and dependencies
• Develop cross-functional relationships to support and encourage visibility with Lifecycle marketing efforts
• Support weekly project status report and monthly Steering Committee decks
• Facilitate weekly / monthly manager / leadership meetings

Core Competencies & Accomplishments:

• 5-7 years of digital marketing experience, including email marketing, SMS, mobile apps
• 3 years of marketing strategy experience
• Highly motivated and self-directing individual who have prior experience in lifecycle and retention marketing
• Excellent ability to communicate (written and verbal) with cross-functional business and technical teams
• Advanced proficiency with project management tools (e.g. Asana)
• Creative problem solving, organization, attention to detail, flexibility and adaptability are crucial to the success of this role

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

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General Description

Manager, Audience

The Manager, Audience will provide strategic initiatives and project planning on the Audience team for engaging directly with JCPenney customers to accelerate the path to customer interactions, engaging new customer segments and growing our relationship with existing and future customers. This role will work directly with Customer Engagement, Marketing and IT leadership, project managers and business leads on omni-channel initiatives.

Primary Responsibilities:

• Manage Lifecycle Audience strategy with Marketing counterparts
• Manage Audience project planning to track milestones and deliverables impacting multiple projects and dependencies
• Develop cross-functional relationships to support and encourage visibility with Lifecycle marketing efforts
• Support weekly project status report and monthly Steering Committee decks
• Facilitate weekly / monthly manager / leadership meetings

Core Competencies & Accomplishments:

• 5-7 years of digital marketing experience, including email marketing, SMS, mobile apps
• 3 years of marketing strategy experience
• Highly motivated and self-directing individual who have prior experience in lifecycle and retention marketing
• Excellent ability to communicate (written and verbal) with cross-functional business and technical teams
• Advanced proficiency with project management tools (e.g. Asana)
• Creative problem solving, organization, attention to detail, flexibility and adaptability are crucial to the success of this role

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Manager, Audience
Location: Plano, TX, United States -
Job ID: 1112905

J.C. Penney Company Inc.
Plano, Texas