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Owned Media Senior Campaign Specialist - Marketing

Location: Plano, TX, United States -
Job ID: 1112693
Date Updated: Jan 25, 2023

Owned Media Senior Campaign Specialist - Marketing

The Owned Media Campaign Senior Specialist will support and assist Owned Media Selection Teams with management, optimization and analysis of Email, Direct Mail and SMS campaigns across all Owned Channels. The ideal candidate is detail-oriented, has experience in a Campaign Management tool (Unica, Adobe, Salesforce, etc.), and experience with a major ESP preferred (Salesforce, Responsys, Exact Target, Cheetah mail, etc.)

Primary Responsibilities:
  • Perform quality control on data and proactively work with team members to minimize errors/inefficiencies in, including but not limited to, databases, customer segmentation, and campaign audience execution
  • Build out email selections using current Marketing Campaign Management tool in support of owned media initiatives.
  • Build audience filters, suppressions and tables
  • Provide ad hoc reporting, analysis, and campaign recommendations
  • Execution of data analysis to identify new opportunities for testing
  • Implement strategies for owned media channels and audience journeys as laid out by leadership

Core Competencies & Accomplishments:
  • Experience working with data selection within CRM, CDP and ESP environments
  • Experience with a Marketing Campaign Management tools (i.e. Unica, Adobe, or Salesforce)
  • 3-5 years of SQL knowledge and experience
  • Bachelor's degree in business, engineering, science, MIS or related field
  • Able to work in a multi-tasking, fast-paced, deadline-driven environment with a high level of accuracy and attention to detail
  • Able to compile, review and reconcile data for accuracy, completeness, and insights

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Owned Media Senior Campaign Specialist - Marketing
Location: Plano, TX, United States -
Job ID: 1112693

J.C. Penney Company Inc.
Plano, Texas

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