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Consumer Insights Analyst

Location: Plano, TX, United States -
Job ID: 1112383
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 22, 2022

Consumer Insights Analyst

The Consumer Insights Analyst supports the primary research team by performing research and project management tasks necessary to plan, execute and report research. Insights produced by this team inform business decisions in Product Development, Merchandising, Marketing and beyond, including decisions by senior executive leaders.

Primary Responsibilities:
  • Assists with quantitative and qualitative primary research studies from start-to-finish (including project scoping, fostering research vendor relationships, project management and report creation) and presents results internally
  • Manages pieces of multiple projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision
  • Quickly identifies any issues/problems and escalates them appropriately to execute plans to resolve
  • Analyzes primary research results to foster insights and strategic guidance
  • Learns by leveraging experience and past analysis to draw research conclusionsâ€<
  • Identifies and synthesizes information and data (with an emphasis on competitive and shopper insights) from a variety of secondary sources (e.g., publications, subscriptions, Internet)

Core Competencies & Accomplishments:
  • BS/BA degree in marketing, business administration, behavioral/social sciences, theory of consumer behavior, psychology, research methodology or a quantitative discipline. MBA/MS is a plus
  • 1-3 years of experience in Marketing Research/Consumer Insights; previous work experience within retail industry, apparel industry or strategy consulting is a plus
  • Experience with Excel, SPSS, Qualtrics or similar analysis and survey programming platforms
  • A general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions
  • Superior time management and organization skills
  • Communicates with clarity and confidence

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.
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General Description

Consumer Insights Analyst

The Consumer Insights Analyst supports the primary research team by performing research and project management tasks necessary to plan, execute and report research. Insights produced by this team inform business decisions in Product Development, Merchandising, Marketing and beyond, including decisions by senior executive leaders.

Primary Responsibilities:
  • Assists with quantitative and qualitative primary research studies from start-to-finish (including project scoping, fostering research vendor relationships, project management and report creation) and presents results internally
  • Manages pieces of multiple projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision
  • Quickly identifies any issues/problems and escalates them appropriately to execute plans to resolve
  • Analyzes primary research results to foster insights and strategic guidance
  • Learns by leveraging experience and past analysis to draw research conclusions
  • Identifies and synthesizes information and data (with an emphasis on competitive and shopper insights) from a variety of secondary sources (e.g., publications, subscriptions, Internet)

Core Competencies & Accomplishments:
  • BS/BA degree in marketing, business administration, behavioral/social sciences, theory of consumer behavior, psychology, research methodology or a quantitative discipline. MBA/MS is a plus
  • 1-3 years of experience in Marketing Research/Consumer Insights; previous work experience within retail industry, apparel industry or strategy consulting is a plus
  • Experience with Excel, SPSS, Qualtrics or similar analysis and survey programming platforms
  • A general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions
  • Superior time management and organization skills
  • Communicates with clarity and confidence

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Consumer Insights Analyst
Location: Plano, TX, United States -
Job ID: 1112383

J.C. Penney Company Inc.
Plano, Texas

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