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Advertising Art Director

Location: Plano, TX, United States -
Job ID: 1112384
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Nov 22, 2022

Digital Creative Art Director, Site

JCPenney, one of the nation's largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcpenney.com, to connect shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney's worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company's three strategic priorities of strengthening private brands, becoming a world-class Omnichannel retailer and increasing revenue per customer. We're looking for motivated, talented individuals who can emerge as Warriors in our organization.

The Art Director will work with the Creative Sr. Art Director, Copy Manager/writers and Project Manager to ensure seasonal direction, established color palettes, consistency in art direction, design and branding, as well as create a cohesive relationship between visual and written creative concepts.

Primary Responsibilities:
  • Create compelling design for digital assets and special projects that achieve the Company's priorities of promoting immediate sales, achieving fashion and brand image goals, and appealing to customers through compelling visual storytelling
  • Take vital information from creative briefs and effectively applying it into creative executions that will motivate customers to buy.
  • Handles multiple projects in various states of production
  • Collaborates with Creative Sr. Art Directors, Managers and project team members and to ensure details of projects are on-brand, thoroughly thought out and well designed.
  • Effectively communicates with Creative Sr. Managers to ensure project design meets the needs requested.
  • Checks projects to ensure accuracy, adequacy of selling message and creative effectiveness before submitting to senior management.
  • Ensures corrections that have been requested are completed on assigned projects before being reviewed by senior management.
  • Monitors own time on assigned projects to ensure established due dates are met.

Core Competencies & Accomplishments:
  • Bachelors Degree in Fine Arts, Graphic Design or Advertising preferred.
  • 3-5 years of design, graphic arts, and production in retail fashion preferred.
  • Significant experience in digital and proven graphic skills. Core Media CMS experience a plus
  • Strong typography skills with close attention to details such as kerning and leading.
  • Excellent knowledge of design techniques, tools and principles; video and gif animation a plus.
  • Demonstrated creativity, aesthetic sensitivity.
  • Excellent attention to detail and strong visualization skills.
  • Eager to work on projects that begin in concept phase and take them to execution stage.
  • Ability to understand direction and feedback, and keep up with tight deadlines.
  • Ability to present work confidently to both colleagues and various levels of management.
  • Ability to multitask in a fast-paced environment with the ability to be self-motivated and adaptive to change.
  • Must be proficient in Adobe Photoshop, Adobe Illustrator, InDesign, AfterEffects, Content Management Systems and other MAC based applications and design programs

NOTE: Please submit a link to online portfolio with application.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

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General Description

Digital Creative Art Director, Site

JCPenney, one of the nation's largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcpenney.com, to connect shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney's worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company's three strategic priorities of strengthening private brands, becoming a world-class Omnichannel retailer and increasing revenue per customer. We're looking for motivated, talented individuals who can emerge as Warriors in our organization.

The Art Director will work with the Creative Sr. Art Director, Copy Manager/writers and Project Manager to ensure seasonal direction, established color palettes, consistency in art direction, design and branding, as well as create a cohesive relationship between visual and written creative concepts.

Primary Responsibilities:
  • Create compelling design for digital assets and special projects that achieve the Company's priorities of promoting immediate sales, achieving fashion and brand image goals, and appealing to customers through compelling visual storytelling
  • Take vital information from creative briefs and effectively applying it into creative executions that will motivate customers to buy.
  • Handles multiple projects in various states of production
  • Collaborates with Creative Sr. Art Directors, Managers and project team members and to ensure details of projects are on-brand, thoroughly thought out and well designed.
  • Effectively communicates with Creative Sr. Managers to ensure project design meets the needs requested.
  • Checks projects to ensure accuracy, adequacy of selling message and creative effectiveness before submitting to senior management.
  • Ensures corrections that have been requested are completed on assigned projects before being reviewed by senior management.
  • Monitors own time on assigned projects to ensure established due dates are met.

Core Competencies & Accomplishments:
  • Bachelors Degree in Fine Arts, Graphic Design or Advertising preferred.
  • 3-5 years of design, graphic arts, and production in retail fashion preferred.
  • Significant experience in digital and proven graphic skills. Core Media CMS experience a plus
  • Strong typography skills with close attention to details such as kerning and leading.
  • Excellent knowledge of design techniques, tools and principles; video and gif animation a plus.
  • Demonstrated creativity, aesthetic sensitivity.
  • Excellent attention to detail and strong visualization skills.
  • Eager to work on projects that begin in concept phase and take them to execution stage.
  • Ability to understand direction and feedback, and keep up with tight deadlines.
  • Ability to present work confidently to both colleagues and various levels of management.
  • Ability to multitask in a fast-paced environment with the ability to be self-motivated and adaptive to change.
  • Must be proficient in Adobe Photoshop, Adobe Illustrator, InDesign, AfterEffects, Content Management Systems and other MAC based applications and design programs

NOTE: Please submit a link to online portfolio with application.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Advertising Art Director
Location: Plano, TX, United States -
Job ID: 1112384

J.C. Penney Company Inc.
Plano, Texas

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