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Site Optimization / A/B Testing Senior Analyst

Location: Plano, TX, United States -
Job ID: 1112143
Corporate Positions
Technology
Job Type: Full-Time
Date Updated: Nov 8, 2022

Site Optimization / A/B Testing Senior Analyst

The Site Optimization / A/B Testing Analyst candidate will work closely with cross-functional teams in an Agile environment to execute A/B tests and personalization campaigns for different projects and major initiatives across JCPenney's digital eco-system. This role will focus on personalization campaign launches, and A/B test planning, requirements formulation for development, and launching and monitoring of tests, all with the goal of ensuring a high degree of data accuracy that will in turn translate into actionable insights and optimizations to improve business KPIs and the customer experience.

Primary Responsibilities:
  • Work with stakeholders to understand business needs and develop viable solutions focused on positively impacting site conversion and business KPIs through A/B testing and personalization campaigns
  • Drive end-to-end implementation of A/B testing and personalization across devices, channels and site pages
  • Collaborate with product, business, and engineering stakeholders to gather test requirements, validate hypotheses, identify success metrics, and determine feasibility of A/B testing implementation
  • Generate strong testable hypothesis as it relates to customer acquisition/retention, user experience, and product features
  • Write requirements for developers to build and code test experiences
  • Ensure test integrity is maintained by providing A/B testing subject-matter expertise that is predicated on sound best practices and analytical rigor
  • Formulate, communicate and present clear and concise test results and insights to stakeholders and the larger organization
  • Champion a test-and-learn culture that rapidly tests, measures and iterates
  • A nice-to-have skill: Working knowledge of personalization with an understanding of how machine learning, data science and technology are leveraged to deliver personalized shopping experiences across digital channels

Core Competencies & Accomplishments:
  • Required: 3+ years of experience in A/B testing and multivariate testing, preferably in an ecommerce environment
  • Preferred: 3+ years of experience working on personalization strategies that leverage ML/AI models to improve product recommendation and personalization algorithms focused on target profiling, segmentation, ranking, and audience building
  • Must have proven experience in hypothesis generation, identification of KPIs, and statistical analysis of test results
  • Experience with optimization testing platforms (Adobe Target preferred)
  • Proven track record of strong verbal/written communication and presentation skills, including an ability to effectively communicate with both business and technical teams
  • Bachelor's degree in Statistics, Information Systems, Marketing, or equivalent experience/training
  • Proven ability to handle multiple responsibilities/projects concurrently on strict deadlines, with minimal supervision or direction
  • Strong analytical and problem-solving capabilities
  • Ability to work collaboratively in a team environment.
  • Comfortable working in a fast-paced environment.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

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General Description

Site Optimization / A/B Testing Analyst

The Site Optimization / A/B Testing Analyst candidate will work closely with cross-functional teams in an Agile environment to execute A/B tests and personalization campaigns for different projects and major initiatives across JCPenney's digital eco-system. This role will focus on personalization campaign launches, and A/B test planning, requirements formulation for development, and launching and monitoring of tests, all with the goal of ensuring a high degree of data accuracy that will in turn translate into actionable insights and optimizations to improve business KPIs and the customer experience.

Primary Responsibilities:
  • Work with stakeholders to understand business needs and develop viable solutions focused on positively impacting site conversion and business KPIs through A/B testing and personalization campaigns
  • Drive end-to-end implementation of A/B testing and personalization across devices, channels and site pages
  • Collaborate with product, business, and engineering stakeholders to gather test requirements, validate hypotheses, identify success metrics, and determine feasibility of A/B testing implementation
  • Generate strong testable hypothesis as it relates to customer acquisition/retention, user experience, and product features
  • Write requirements for developers to build and code test experiences
  • Ensure test integrity is maintained by providing A/B testing subject-matter expertise that is predicated on sound best practices and analytical rigor
  • Formulate, communicate and present clear and concise test results and insights to stakeholders and the larger organization
  • Champion a test-and-learn culture that rapidly tests, measures and iterates
  • A nice-to-have skill: Working knowledge of personalization with an understanding of how machine learning, data science and technology are leveraged to deliver personalized shopping experiences across digital channels

Core Competencies & Accomplishments:
  • Required: 3+ years of experience in A/B testing and multivariate testing, preferably in an ecommerce environment
  • Preferred: 3+ years of experience working on personalization strategies that leverage ML/AI models to improve product recommendation and personalization algorithms focused on target profiling, segmentation, ranking, and audience building
  • Must have proven experience in hypothesis generation, identification of KPIs, and statistical analysis of test results
  • Experience with optimization testing platforms (Adobe Target preferred)
  • Proven track record of strong verbal/written communication and presentation skills, including an ability to effectively communicate with both business and technical teams
  • Bachelor's degree in Statistics, Information Systems, Marketing, or equivalent experience/training
  • Proven ability to handle multiple responsibilities/projects concurrently on strict deadlines, with minimal supervision or direction
  • Strong analytical and problem-solving capabilities
  • Ability to work collaboratively in a team environment.
  • Comfortable working in a fast-paced environment.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Site Optimization / A/B Testing Senior Analyst
Location: Plano, TX, United States -
Job ID: 1112143

J.C. Penney Company Inc.
Plano, Texas

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