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Print Marketing Senior Specialist

Location: Plano, TX, United States -
Job ID: 1110085
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Sep 15, 2022

Print Senior Specialist - Marketing

The Print Senior Specialist will oversee the planning and execution of JCPenney's weekly ads and direct mail. The position will lead the briefing process, creative review and delivery of each weekly ad and mailer with input from product marketing, promotions, analytics and leadership. The position requires strong project management skills, cross-functional collaboration and attention to detail.

Primary Responsibilities:
  • Serves as primary point of contact for Weekly Ad & Direct Mail, fulfilling and directing tasks during strategy, planning, execution, briefing, creative review, and implementation.
  • Effectively understands the promotional plan & the retail/product lifecycle to adapt channel plans to best fulfill both JCPenney's needs & customers' needs.
  • Keeps track of upcoming/planned media and works to implement the channel's needs in a timely manner.
  • Works to integrate the needs of the JCPenney brand, product marketing & merchandising and creative to tell a cohesive message through the marketing channel.
  • Actively collaborates and communicates with stakeholders across all levels, providing continuous and transparent communication.
  • Ensures brand launches, events, and partnerships are adequately supported within the channel to support marketing's key stories.
  • Maintains working relationships with outside partners & vendors.
  • Reviews weekly performance reporting, and shares out results to leadership, using learnings to influence future activities.
  • Identifies and manages issues to resolution.
  • Identifies and recommends areas of improvement or efficiency to further strengthen performance in the channel.

Core Competencies & Accomplishments:
  • Bachelor's Degree required
  • 2-4 years of experience in a marketing role with strong understanding of marketing principles, channels & tactics, production & deployment, and implications of upstream/downstream decisions
  • Knowledge of direct mail & digital ad best practices, print & digital production, and audience & offer selection.
  • Requires attention to detail, excellent project management skills, good communication and problem-solving skills, and ability to manage multiple tasks/projects at once.
  • Must be able to guide & influence cross-functional teams on expectations & deliverables and enforce completion & deadlines.
  • Creative problem solving and sense of ownership. Must be comfortable adjusting on the fly when there are changes in scope, deadlines or asset availability
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
  • Proficient in Microsoft Office with ability to learn new software systems to support the job function.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Print Marketing Senior Specialist
Location: Plano, TX, United States -
Job ID: 1110085

J.C. Penney Company Inc.
Plano, Texas

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