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Creative Advertising Copywriter

Location: Plano, TX, United States -
Job ID: 1109866
Corporate Positions
Marketing & Advertising
Job Type: Full-Time
Date Updated: Aug 10, 2022

Creative Advertising Copywriter

The Copywriter will represent the Omnichannel Creative Teams with work that supports the Company's marketing efforts, from seasonal creative concepts and execution to ongoing programmatic campaigns and initiatives. This position reports to a Senior Creative Manager.

Primary Responsibilities:
  • Exhibit an understanding of marketing principles to create effective retail advertising copy
  • Use data and insights and consistently apply them to copy that drives customer engagement
  • Create relevant storytelling moments and messages that connect with our various customer segments
  • Effectively tailor communication style and content to the audience, by medium
  • Understand rules of grammar & writing while recognizing and applying nuances of the brand voice
  • Apply copy style guide and existing type standards accurately and consistently, and maintain compliance with government regulations and Company policies
  • Execute all corrections from Creative, Merchandising, Omnichannel, Strategy and Legal stakeholders
  • Exemplify curiosity, eagerness, dedication and personal accountability, with a strong attention to detail
  • Collaborate with direct manager, art directors, digital creative team, other copy team members and project management to ensure details of assignments are met, are compelling and on-brand while achieving the stated goals of the project

Core Competencies & Accomplishments:
  • Bachelor's Degree in marketing, journalism or advertising preferred
  • 3-5 years creative copywriting experience required, preferably in a retail environment
  • Experience writing for print, digital and social media; broadcast is a plus
  • Ability to utilize strategic marketing insights to build strong seasonal/brand campaigns
  • Motivation to think conceptually and present ideas to creative leadership
  • Adaptable to changes in strategy with efficient and effective solutions; flexible and comfortable working in a fast-paced environment
  • Must be proficient in Microsoft Office and Adobe Creative Suite, specifically InDesign and Photoshop

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Creative Advertising Copywriter
Location: Plano, TX, United States -
Job ID: 1109866

J.C. Penney Company Inc.
Plano, Texas

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